Measurement Panel:“GRPs, KPIs, Oh My!”
Cheryl IdellEVP
Client Solutions Nielsen@cidell
Reggie PanaliganAnalytical Lead
Media & EntertainmentGoogle
@reggiepanaligan
Moderator: Julie RiegerEVP, Media
& Marketing PlanningFox Domestic
Theatrical@FOXBroadcasting
Ben CarlsonCo-CreatorPresident
Fizziology@swevenben
“GRPs, KPIs, Oh My!”Measurement Panel:
Ben CarlsonCo-CreatorPresident
Fizziology@swevenben
“GRPs, KPIs, Oh My!”Measurement Panel:
Cheryl IdellEVP
Client Solutions Nielsen@cidell
“GRPs, KPIs, Oh My!”Measurement Panel:
Reggie PanaliganAnalytical Lead
Media & EntertainmentGoogle
@reggiepanaligan
Google Confidential and Proprietary7
Google and YouTube OverviewWhat We Aim To Do
• Make it as easy as possible for you to find information you need
• Help businesses find customers• Help organizations save money
and be more productive• Make the web better
What This Means For You – The
Entertainment Marketer• A comprehensive platform to
allow your audience to engage with your content
• Commitment to providing meaningful analytics & insights for our advertisers