Download pdf - MCAD Future of Advertising: Google

The Future of AdvertisingClass #VC 4566 | Spring 2008 | Mondays 1-6pm | Rm 434 | Instructor: Tim Brunelle

Class #10 (March 31, 2008) TOPIC: GOOGLE

What is Google?

Larry Page (L) and Sergey Brin (R)

Founded Google while studying at Stanford University

September 7, 1998

† Apple, Inc. * eMarketer estimate ** Omnicom

Founded: 1986

Employees 2007: 70,000

Revenue 2007: $12.7 Billion**


Founded: 1986



Founded: 1976


Revenue 2007: $5.26 Billion†


Founded: 1986



Founded: 1976



Founded: 1998


Revenue 2007: $11.8 Billion*


Founded: 1986



Founded: 1976



“Do no evil.”

http://www.google.com/corporate/tenthings.html

http://www.google.com/corporate/tenthings.html

http://www.google.com/intl/en/adwordseditor/




http://desktop.google.com/mac/






http://earth.google.com/








https://www.google.com/accounts/ServiceLogin?service=mail&passive=true&rm=false&continue=https%253A%252F%252Fmail.google.com%252Fmail%252F%253Fnsr%253D1%2526ui%253Dhtml%2526zy%253Dl&ltmpl=default&ltmplcache=2










http://www.hello.com/












http://pack.google.com/intl/en/pack_installer.html?hl=en&gl=us


http://wifi.google.com/support/
















http://sketchup.google.com/


















http://www.google.com/talk/




















http://video.google.com/






















http://webaccelerator.google.com/
























http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html


http://tools.google.com/pinyin/




























http://www.google.com/ig






























http://www.google.com/calendar


http://www.google.com/reader


































http://www.google.com/notebook


http://www.google.com/products






































http://www.google.com/docs


http://picasa.google.com/






















































































http://youtube.com/

http://youtube.com/











































http://youtube.com/

http://youtube.com/

http://www.google.com/goog411/












































http://youtube.com/

http://youtube.com/



http://www.blogger.com/home












































http://youtube.com/

http://youtube.com/





http://www.google.com/mobile/gmm/index.html














































http://youtube.com/

http://youtube.com/









http://www.google.com/adsense












































http://youtube.com/

http://youtube.com/











http://www.doubleclick.com/












































http://youtube.com/

http://youtube.com/













http://code.google.com/apis/gadgets/


How do they make money?











































http://youtube.com/

http://youtube.com/















































http://youtube.com/

http://youtube.com/



































http://youtube.com/

http://youtube.com/





















http://youtube.com/

http://youtube.com/



































http://youtube.com/watch?v=c96LTLlaXew



Wikipedia

Most of Google's revenue is derived from advertising programs. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues.

Wikipedia


Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme.

http://en.wikipedia.org/wiki/AdWords



Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme.

Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.

Wikipedia



http://en.wikipedia.org/wiki/AdSense

http://en.wikipedia.org/wiki/AdSense

http://www.marketingcharts.com/interactive/share-of-online-searches-by-engine-february-2008-3988/

http://www.marketingcharts.com/interactive/share-of-online-searches-by-engine-february-2008-3988/

How is Googleimpacting

advertising?

http://nikeplus.nike.com/nikeplus/%23mapit

http://nikeplus.nike.com/nikeplus/%23mapit



http://www.google.com/ig/directory?url=www.starbucksmeetinggadget.com/gadget.xml



Utility.

http://www.adweek.com/aw/content_display/esearch/e3i1de189927bfff75897585fe571935123















http://www.google.com/search?hl=en&q=How+is+Google+changing+marketing+and+advertising%253F&btnG=Google+Search















The End.

Thanks to:

Dan WallaceRodrigo Stockebrand

Valeria MaltoniPaul IsaksonColin DeckerScott Litman

Alan Pafenbach