Maximize LinkedIn: Creating Connections, Business and Results
Dr. Nancy RichmondSpeaker | Professor | Social Media Consultant
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- Dr. Nancy Richmond
“Building connections takes time and is mandatory for getting ahead in your career”
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Goals Today! Maximize LinkedIn
10 Steps to Creating a Professional Brand
Your 10 Point Check List - for a Savvy LinkedIn Profile
Advanced LinkedIn: Analytics & Tips
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Part 1.10 Steps to Creating a Professional Brand
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Who Are You?
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Creating a Professional Brand
Do you know how to communicate to the world why it is
special to do business with you?
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Defining Your Professional Brand
• What is your goal or mission? • What are your strengths?• What makes you unique?• What do clients or colleagues
already think about you?• What qualities do you want
them to associate with you?
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(Granovetter, 1973)
The Strength of Weak Ties
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Poll: What makes you unique?(This could be a trait, interest, skill or value)
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Power of a Professional BrandRewarding partnerships
Greater credibility
Sharing of information
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Leadership opportunities
Higher perceived value
Recognition and prestige
1. Engage & Actively Seek Out Connections
“Just as sales people are moving into the future, buyers are already ahead of us.” - @kokasexton
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2. Every Connection Matters
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“Your LinkedIn profile should be customer facing” – Viveka von Rosen @LinkedInExpert
3. Schedule, Automate & Make it Simpler
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4. Be Interesting & Relevant
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6. Help Others"Help the people in your network. And let them help you." - @reidhoffman
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7. Engage, Ask Questions & Listen
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8. Innovate & Stay Motivated
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9. Dress the Part, Smile and Pose
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10. Create Interesting Visuals
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Why would you hire someone who doesn’t take the time to market themselves? - @Nancy Richmond #SMWMiami
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Part 2. Your 10 Point Check List for a Savvy LinkedIn Profile
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What are your top 3 Skills, Strengths or Talents?
1. Settings
2. Professional HeadlineShould Tell The WorldWho You AreWhat You Have to OfferWhere You Want to Be Next
3.Professional Photo
Don’t Do This!
LinkedIn Profile with a photo is 11X more likely viewed
4. Customize Your LinkedIn Url & Websites
5. Summary• Top 3 Things Strengths
If your favorite customer, boss or client were to describe you what would they say?
• What makes your experience different or unique?• Call to Action
Who is your customer or your target audience?
• Specialties: Keywords Most Used Keyword in 2015 “Motivated”Top Searched Skills 2015 “Data Mining” & “Statistical Analysis”
• Contact Info
100 % CompleteLinkedIn Profile
6. Sections/Experience 7. Skills & Endorsements 8. Recommendations9. Groups
10. Active Updates,Research, Engagement & Connecting
Updates with links result in 45% higher engagement
“Social selling is finding the right connections and becoming a magnet for different prospects” - @kokasexton
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Your 10 Point Check List for 10 Point Check List for a Savvy LinkedIn Profile
1. Settings2. Professional Headline3. Professional Photo4. Customize LinkedIn Url & Websites5. Summary6. Sections & Experience
6. Sections/Experience 7. Skills & Endorsements 8. Recommendations9. Groups10. Active Research, Updates & Connecting
Part 3. Advanced LinkedIn: Analytics & Tips
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Job Search
Notes
Media Links
Visual Header
Analytics
Go BIG or go home!
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“Connections matter!Go BIG or go home” - @Nancy Richmond #SMWMiami