BloggingHow to Do It Consistently
Content is KingThe most important thing you can do for your website is to add content.
“Companies that blog have far better marketing results.”
55% more website visitors67% more leads per month
434% more indexed pages
(http://blog.hubspot.com/)
More, More, More!Certain things just make sense.
Who wouldn’t want more traffic?More visitors to their site?
More customers for their business?
So concentrate on the content. Make it relevant. Make it interesting.Sites get picked up by search engines because of the content, not the design.Content will get people to your site.
Now you just have to make them stay.
Use that BlogBlogs are the epitome of new, fresh, and relevant content on your site.
Post infographics, comic strips,funny stories about insurance,
or important news about changes in the industry.
Consider events or topics that are important to your followers.
Be Engaging
Get People to VisitMake People Stay a WhileKeep Them Coming Back
Have FunBlogging helps and can be fun at the same time
∙ Invite communication∙ Speak to the masses∙ Exercise your mind∙ Evoke a response
∙ Peak curiosity
Blog AwayIt might be the most fun you have at work all day.
Schedule blogging into your life
Use a calendar to make itless stressful &
less intimidating
A Blog Content CalendarSatisfying the consistent desire for fresh content = Blogging + Calendar
Create a list of events that give you an excuse to write.Date these events and pick some to tackle first.
Decide what type of content can coincide with each event.Set a deadline for yourself.
BrainstormingHere’s a handy (& long) list of events to get your gears turning
Your Products● New product launches● Product upgrades / relaunches● Announcements about big new clients
Your Business● Anniversary of the company● Company conferences● Other events / meetups● Publication of content● Announcing new job openings● Announcing new hires / personnel changes● Mergers and acquisitions
Industry News and Events● Annual Reports● Industry Awards● Industry Conferences● Industry Exhibitions● Industry / Partner Events
Politics & Community● Local / regional / national election cycles● New laws / bills● Opening / closing of political seasons● Annual budget announcement
Holidays● Christmas● New Year● Easter● Independence Day● Mardi Gras● Diwali● Ramadan● Hanukkah● Valentine’s Day● Halloween● Mother’s / Father’s Day● April Fool’s Day● Friday 13th● Feburary 29th● Pi Day● St Patrick’s Day● Chinese New Year
Once-in-a-Lifetime Events● Halley’s Comet● The last NASA shuttle launch● Solar eclipse● Turn of a century
Seasonal / Calendar Events● First day of Spring, Summer, Fall, Winter & Spring● Summer Vacation / Back to School● The Equinoxes & Solstices● Start & end of daylight savings time● Tax Season
War & Conflict● VE / VJ Day● Remembrance Day● Independence Days● Famous battles ● Terrorism memorials
Celebrated / Remembered Events● Look for 10th/25th/100th anniversaries● Tragedies (natural disasters, plane crashes)
Sports Events● Superbowl or Playoffs● March Madness● Ryder Cup● Olympics● Soccer World Cup
Remember...
Optimize your post titleShare it in your status updatesAdd it to your email signatureInclude it in your newsletter
There's still work to be done after you blog
Blogging Bottom LineHaving a blog for your agency offers many benefits
Increases your website traffic
Develops loyalty & trust with customers and prospects
Expands your knowledge as you (& your staff) research topics
The time you invest on your blog will offer great returns.
Thanks!
Be sure to join us again next weekfor more tips on growing your agency.
All the information discussed today can be found on our blog as well: GetITC.com/blog/marketing/