MARY BETH MERRIN, PH.D
[email protected] Site: www.dmrdc.comhttp://www.linkedin.com/in/mbmdmrLand: 202-364-4966 Mobile: 202-255-3070
>> Career ProfileMarketing Research, Marketing
and Communications WithMeasurable Results
Excels at moving organizations from hospitalityto healthcare and IT to a number one positionacross various performance metrics, includingmembership, customer satisfaction, targetmarket awareness, e-commerce and websitesales closure rates, revenues, return oninvestment, profit margins and market share.
AWARDSPhi Beta Kappa, Magna Cum LaudeService Business of the Year Award,HR Leadership Washington Ethics Award
“With Mary Beth, the strategy is groundedin fact-based research and boardroomready in content, insight and clarity. Herwork and leadership led to a 20% increasein lead generation and a 17% lift in salesclosure rates. Within a year, we wereNumber One in market share.”DirecTV- Digital One
Client & Employer Examples (Employers = Marriott & Choice Hotels)
•EXAMPLE RESULTS• Choice Hotels: Initiatives led Choice to #1position in website conversion rates.• DirecTV: Moved company to 17% increasein sales closure rates and #1position in marketshare.• Marriott: Efforts driving customersatisfaction led to system-wide revenueincreases of 8% in one year.• European American Business Council(EABC): Results generated a 17% increase inrevenues and a 35% increase in membersatisfaction for this muti-national association.
•Compucare/Quadramed: Discoveries led todoubling target market awareness levels andsubstantially improved return on investment.• Blood Centers of America - BCA: Resultsled to substantial increases in effectivenessand investment return on communications formotivating individuals to give blood and HRperformance standards and procedures aswell.
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