THE SUPER
HEROES OF
INPOPULAR COMICS CULTURE
“Words and pictures are yin and yang. Married,
they produce a progeny more interesting than
either parent.”- Dr Seuss
INTRODUCTION TO
BRIEF ABOUT
STARTED AS TIMELY PUBLICATIONS IN 1939 (IN 1950S AS ATLAS COMICS) IS
NOW MARVEL WORLDWIDE INC.
MARVELS IS A LEADING AMERICAN PUBLISHER OF COMIC BOOKS AND
RELATED MEDIA.
THEY ARE CURRENTLY ACQUIRED BY THE WALT
DISNEY COMPANY
THE BRAND IS SYNONYMOUS WITH ITS REVOLUTIONARY
APPROACH TOWARDS COMICS AND ACCLAIMED FOR ITS
HEROIC THEMES
IDEATION AND THEMES
The ideas and themes of the Marvel comics are
deeply influenced by the cultural and socio-political state of America including Post World war situations, Cold War effects and dawn
of Post Modernist approach. The style is though Pop in nature!
IDEATION AND THEMES MOST OF MARVEL'S FICTIONAL CHARACTERS OPERATE
IN A SINGLE REALITY KNOWN AS THE MARVEL UNIVERSE, WITH LOCATIONS THAT MIRROR REAL-LIFE
AMERICAN CITIES. MARVEL SUPERHEROES SUCH AS SPIDER-MAN, THE X-MEN, THE FANTASTIC FOUR AND THE AVENGERS
ARE FROM THIS UNIVERSE.
THE SUPERHERO CHARECTERS MARVEL‘s SUPERHEROES
SEEM TO BE MORE THAN JUST MORALISTIC FIGURES.SOME OF THEM CO-EXIST WITH A HUMAN IMAGE
WHICH MAKES THEM A PART OF THE GENERAL PUBLIC
THE ROLES ARE INSPIRED FROM POPULAR SUBJECTS
LIKE WAR-FRONT MARSHALS, MUTATIONS,
MACHINE AGE, ASSASSINS, RETURN OF
MYTHICAL HEROISM ETC.
THE SUPERHEROES REFLECT THE SOCIO-
POLITICAL LIFESTYLE AND PROBLEMS.
THE UNLIKELYHEROES
WHILE MARVEL’S COUNTERPARTS WERE FOCUSING ON LARGELY ACCETED
NOTIONS OF SUPER-HEROES MARVEL INTRODUCED CHARECTERS LIKE HULK,
SHE-HULK, WOLVERINE, BEAST, PROFESSOR X, THE THING ETC
THEY INTERGUED THE CONCEPT OF NOT SO PERFECT SUPER
HEROES
THE CONCEPT OF VILLAINYMARVEL'S VILLAINS ARE, OFTEN
AS CLASSIC AND ICONIC AS THE HEROES THEY OPPOSE, AND
MANY HAVE FAN FOLLOWINGS IN THEIR OWN RIGHT.
POPULAR VILLAINS INCLUDE DR DOOM, LOKI (HULK), MAGNETO (X-MEN), ULTRON
(AVENGERS) ETC.
VILLAIN TEAM:BROTHERHOO
D OF EVIL MUTANTS
THE GOOD –BADIMAGE
MANY MARVEL HEROES HAVE A MIXED IMAGE. IT IS NOT SURPRISING TO SEE HEROES
TURNING EVIL AND EVIL TURNING RESONABLE
THE MENTALITY BEHIND THE CREATIONS
THE SUPER HEROES SERVE AS GREAT INSPIRATIONS FOR
HUMANITARIAN APPROACH. BUT IT IS NOT THE ONLY PURPOSE THE
HEROES PROJECT
THE FEAR OF WORLD’S END IS REFLECTED IN SEVERAL MARVEL
SUPERHEROES SERIES
FIGHT FOR DOMINANCE AND BREAKDOWN OF
CONSTITUTIONAL MACHINERY
ACCEPTING THE IMPERFECT SUPER HERO
JUSTIFIED VILLAINY!!
EXAGGERATION
IMPACT ON POPULAR CULTURE
FREEDOM OF EXPRESSIONVENTING NEW CONCEPTS OF STORYTELLING AND VISUAL
REPRESENTATION
CREATING A WORLD OF VIRTUAL REALITY WITH UNREALISTIC
POSSIBILITIES
ENHANCING THE CAPACITY OF CONTEMPORARY LITERATURE.
THANKS TO CONTRIBUTION OF MARVEL’S STORY-MAN STAN LEE
INCOURAGING VIOLENCE
INCREASING PLAY OF WOMEN AS SUPER HEROES
POPULARITY
COMPETITION
POPULARITY AND ACCEPTANCE
THE POPULARITY OF THE HEROES SPAWNS FROM COMIC BOOKS TO
ANIMATED TV SERIES TO BLOCKBUSTER MOVIES TO LIVE
SHOWS AND THEME PARKS
MARVEL HAS AN EFFECTIVE FAN BASE WHICH ARE ALSO KNOWN AS
MARVELS’s TRUE BELIEVERS
MARVEL’S EXTENSIVE PROMOTIONAL PRODUCTS FURTHUR HELP ITS POPULARITY
POPULARITY AND ACCEPTANCE
IN THE SCENERIO OFCOMPETITION
WITH ALMOST SIMILAR THEMES AND SUPERHERO
COUNTERPARTS THERE IS ALWAYS TOUGH COMPETITON BETWEEN MARVELS AND DC COMICS IN COMICS MARKET
MARVEL PULLED AHEAD OF DC COMICS IN 1970S WITH ITS
CONTEMPORARY THEMES ONLY TO LOOSE GROUND TO RIVAL DC IN
LATE 80s
BUT MARVEL HOLDS A MAJOR GROUND WITH ITS DIVERSIFIED VENTURE INTO MERCHANDISE
AND MEDIA WITH A HIGHER TURNOVER IN ALL
CONCLUDING
BESIDES TOUGH COMPETITION MARVEL’S STRATEGIC PLAN AND
UNIQUE SELLING CAPACITIES KEEP ITS TRADITION ALIVE.
ITS SUPERHEROES SERIES AND VIRTUALISTIC EXPERIENCES
BOUNDS ITS FANS INTREST AND EXPECTATION
THANK YOU
BY HARSHITA HAJELA