Transcript
Page 1: Marketing Your Natural Product with Instagram

MARKETING YOUR NATURAL PRODUCT

WITH INSTAGRAMLisa Kalner Williams

Sierra Tierra Marketing

@kalnerwilliams

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Brand awareness

Market research

User generated content

Web traffic

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Brand Awareness

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#

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151 M

49 M

45 M

37 M

35 M

9 M

5 M

4 M

3 M

1 M

food

yummy

foodporn

yum

instafood

vegan

organic

glutenfree

paleo

rawfood

Hashtagged posts as of February 1, 2015Source: Iconosquare

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Market Research

Market Research

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User Generated Content

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Benefits of User Generated Content (UGC)

1. Increases diversity of content to post to Instagram

2. Provides social proof to Instagram users

3. Adds visual content to Website

4. Showcases real-world user examples on e-commerce page

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Web Traffic

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Sales-Driven Web Drivers

1. LIKE2KNOW.it

2. Soldsie

3. Like2Buy

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Measurement

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Metrics to Monitor

1. Follower growth

2. Engagement percentage growth

3. Clicks from bio page

4. Number or growth of designated hashtag posts

5. Number or growth of username mentions

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• Web Traffic

Tools

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Instagram Tools

Analysis

SumAll

Simply Measured

Reposting & Regramming

InstaRepost

Repost for Instagram

Monitoring

Hootsuite (Vidpiq, TrendSpottr)

IF

Tagboard

Combination

Iconosquare Curalate Piqora

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Have Questions?

Lisa Kalner Williams : [email protected]

sierratierra.com

learnsocialwithlisa.com

(mention #expowest)

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Photo credit

• UGC title slide: https://www.flickr.com/photos/epsos/8554448156