Marketing Wordsthat
Sellin
Social Media and Direct Marketing
Are words that generate response from social media
and blogs different from words
that work in direct mail?
Do Words Count?
Or are digital marketers finally figuring out the most
responsive words that direct marketing copywriters have
known for generations?
Who’s On First?
Whether this is new information to you, or
confirms what you already knew, this presentation is
about…
Is This New?
Words... and how response to specific words in the online space could strengthen your offline marketing initiatives.
Two headlines tested in Twitter, both leading to the same blog post, and each
tweeted to the same audience within an hour of each other.
Which Won?
Which do you think had
higher clicks
and
was considered a
“top tweet?”
A. How many hours should we work everyday? The science of
mental strength.
B. The origin of the 8 hour work day and why we should rethink
it.
versus
“B” It had double the number of
clicks!
Twitter Research Source: http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog
Survey Says!
Surprised?
Probably not if you’re an experience direct marketer.
Why?A specific number was used in version “B”
8 hour work daycombined with a provocative statement
why we should rethink it.
Version “A” asked a question
Not the strongest way to write a headline.
And used big words
“science of mental strength.”
20MOST
Retweetable WordsSome of which, by the way, could be well
suited to be used in subject lines in emails.
Top 20 Retweetable Words(Source: A scientific guide to writing great headlines on Twitter, Facebook, and your blog)
1. you2. twitter3. please4. retweet5. post6. blog7. social8. free9. media10.help
11.please retweet12.great13.social media14.1015.follow16.how to17.top18.blog post19.check out20.new blog post
Facebook Words
A
PICTURE is worth
1,000words
But not just any picture.
Pictures that result in better click performance tell the story within
the picture.
In other words, the picture must be self-explanatory, more than
just a graphic.
KISSmetrics says a photo with a Facebook post gets:
53% more likes
104% more comments
84% more click-throughs
LESS is MORE
Facebook posts with 80 characters or less get 66% more engagement.
Facebook Research Source: http://blog.kissmetrics.com/more-likes-on-facebook/?wide=1
Blog Post Words
Next: Impact of post titles for blog opens and shares.
Blog Research Source: http://www.startupmoon.com/the-dark-science-of-naming-your-post-based-on-studying-100-blogs/
Akin to a direct mail outer envelope teaser or a letter
headline or an email subject line.
Let There Be Blood Words
Words appearing in blog titles that yielded high opens.
KillFearDark
Bleeding
WarFantasy
Dead
Negative words are more powerful for shares than an ordinary words. Words like:
NOSTOPWithout
Go Negative!
And Numbers Work
Bigger is better.Use digits not words…
At the head of the title
WordsMore Likely to Go Viral!
smartsurprising
sciencehistory
hacks(hacking, hackers, etc.)
huge / bigcritical
Wordsthat suppressannouncing
winscelebrates
grows
Surprised?These findings shouldn’t surprise an
experienced direct marketer or direct mail copywriter.
Maybe the online word is finally catching up to what we have tested
and proven for generations.
What works in the online space can translate well into improving response offline, too. That’s a lesson to take to the bank.”
~ Gary Hennerberghttp://hennerberg.com “
Detailed Blog Posts Here:http://www.targetmarketingmag.com/blog/38-marketing-words-that-sell-social-media
And at: http://hennerberg.com/reinventing-direct-blog/marketing-words-that-sell
Credits & Sources:Graphics: Phil McShan ([email protected])
Twitter Research: http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog
And http://danzarrella.com/#
Facebook Research: http://blog.kissmetrics.com/more-likes-on-facebook/?wide=1
Blog Research: http://www.startupmoon.com/the-dark-science-of-naming-your-post-based-on-studying-100-blogs/
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