Marketing Unplugged is an innovation company that loves unplugged music and sneers at synthesizer music.
We think unplugged music requires real talent, real understanding of music and is unique, though sometimes messy.
We think synthesizers are too much about process and science and not enough about music.
Marketing is like synthesizer music and needs to get unplugged.
SUCCESS!!
Marketing Is A Wannabe Science
That Hasn’t Been Too Successful
Hence The Need To Focus On…
Share of heart rather than share of voice
Need To Unplug Brands From The Marketing Jargon Generator
We Need A New Way Of Thinking
Principles Of Marketing Unplugged
Consumers, like music lovers, are irrational
Music geniuses break genre boundaries
Music is always rooted in culture
Add dance to music
Money for concerts, though music is free
Committees & computers don’t make great music
Why you need us
Because you need innovation in marketing. Our core competencies lie in developing innovative marketing and brand strategies for growth.
So, if your marketing efforts are not giving back the results that you thought they would, there must be a good reason for that. We find the reason and an innovative solution to overcome it.
If you think that your marketing team is so caught up in the urgent and is not focusing on the important, we would love to take on the important. If your brand is a me-too and not doing well, or if you want to outsmart your competition and not outspend it, we believe we are the people who can help you do that.
At Marketing Unplugged, we offer real partnership (we make money only if you do), genuine understanding of your business and the challenges you face. We work with brutal honesty/no bullshit, a jargon-free and straightforward approach.
We combine clear and incisive direction with our passion and experience, to produce distinctive and differentiating ideas, actionable creative strategies that your business can actually implement. And ultimately get more bang for your buck.
What we offer to our clients
Integrated Strategy
Channel Planning
Games Competition PlayNew Product Development
Innovation Workshops
Trend Forecasting
Deciphering Cultural Codes
Some Of Our Past Studies
Remixed
Generation
Study into how Indian youth
is mixing traditional and
Western cultures to create a
whole new way of life
Bunty Syndrome
Study into small town India and how the real changes are bubbling up rather than trickling down from the metros
Bollywood PredictameterForecasting the success of Hindi movies before they were released – with over 80% success rate each year
India vs
Bharat
Insights into the old and new
India and implications for
marketers trying to increase
brand penetration
Finance
TelecomMedia FMCG
Durables Retail Fashion
Technology
Areas of Expertise
People At Marketing Unplugged
Suman Srivastava Ex CEO of Euro RSCG India Ex Chief Strategy Officer for Euro RSCG Asia Pacific
Saloni SinghEx Brand Planning Director, LoweEx Idea Lead, Euro RSCG India
Saad KhanEx Vice President Planning, Euro RSCGEx Lowe, Leo Burnett
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