- 1. Marketing The 5 Ways To Growth
Lawrence Kirsch
Faculty Member
Senior Consultant
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2. Our Agenda For Today
3. Differentiation 4. Market Research 5. Tactics2
6. What Is Marketing?
Understanding the wants and needs of a target market
developing and implementing a strategy to introduce, build
awareness of, and promote the product or service to this
target.
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7. 5 Ways To Grow
Increase the business you receive from past and current
customers.
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8. 5 Ways To Grow
Increase the number of prospects within your current markets
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9. 5 Ways To Grow
Increase your conversation rate of prospects to paying
customers.
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10. 5 Ways To Grow
Increase the product and service offerings to your current
markets.
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11. 5 Ways To Grow
Increase your exposure to new and different markets.
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12. Grow Using All 5 Ways
Implement marketing tactics that impact each of the 5 ways to
grow.
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- 1, 2, 3, 4 = focus on current markets
13. 5 = focuses on new markets
