By Eduardo Mendoza
Social Media
Marketing Strategy
Are Markets
Conversations
Source: The Cluetrain Manifesto, theses No. 1
Pic: Foottrafic by pdxgreer
1 2 3 The Win the The
Content ZMOT Channels
Content The
Is King
1
Pic: Chess | King, queen and bishop By Mogolecho
Blogs
Videos Webminars
Infographics
Audio
eBook
Good Content
Source: An infographic explaining how inbound marketing works together with content marketing
Something precious
Pic: Day 175…One Ring By bandita
2 Win the
The evolution of
the shopper
Source: ZMOT Handbook
For selecting University
For Love (girlfriend or boyfriend)
Smartphones
Pic: Luminous Love By RobertPhotographics
Pic: Monsters University toy fair Evento Byinsidethemagic
Pic: my iPhone family pile By blakespot
Being there for them
Pic: Its My Birthday! Party Wooo! By Sam Ilić’s
Channels The
3
Pic: Chess | King, queen and bishop By Mogolecho
WWW The source
Engagement evaluation
Source: Redant - planning and managing a digital strategy
Our Content being
The Hub
Source: An infographic explaining how inbound marketing works together with content marketing
What we want?
Pic: The End By Olivander
Them Talking About Us
Pic: The Piccadilly Crowd By garryknight
Resources • The Cluetrain Manifiesto, http://www.cluetrain.com/ • ZMOT Handbook, ways to win shoppers at the zero moment of truth,
http://www.zeromomentoftruth.com/ • An infographic explaining how inbound marketing works together with content
marketing. http://www.smartinsights.com/content-management/content-marketing-strategy/a-content-marketing-and-inbound-marketing-blueprint/
• Redant, planning and managing a digital strategy – whitepaper, https://www.redant.com/digital-strategy-whitepaper
• PPT Template from: http://slidesthatrock.myshopify.com/
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