Marketing UpdateNCLA Communication survey & resultshttp://www.slideshare.net/JoMCParkLib/ncla-
preliminary-survey-resultsLogo prototypes for Sections and Round TablesMarketing team’s social media effortsPromoting events on social mediaHow you can help us help you
Logos?
Design by Paul Foster,Catawba County Library System
NCLA Marketing Team Posts …Where: Twitter & FacebookWhat: About NCLA eventsAbout events from ALA, PLA, ACRL, & other
related library eventsFun library thingsNCLA’s job board#TBT (throwback Thursday)
Who: Six team members cover six days of the
week
Promoting Events on
Social Media
Stephanie Willen BrownNCLA Board Meeting
10/28/16
Section and Round TableEvent Promotion?Who?N.C. librarians
How reach them?EmailTwitterFacebookLinkedIn?!
Many avenues to notify, remind, encourage
Twitter#TBT @NCLAonline #NCLA17#Hashtags shortcuts to identify topic of post
(like LCSH, only social & created on the fly)#TBT #GoVote
NCLA has 982 followers with modestengagementRTs & Comments &
Likes People read what we
post!
Which Catches Your Eye Most?
Facebook:Photos matter637 followers on the official Facebook pageThe unofficial page
764 membersMarketing team is
investigating duplication
Low-cost Facebook advertising really helpsRecommend ads
for conference, LI, big events
General tips Photos Short posts on both Facebook & Twitter Goal: ≤120 characters (this post so far has 110 characters)
URL so readers can get more information NCLA Event calendar will notify us of new events. AND Send us photo Send us 120-140 char. desc’t of event Abb’v ok!
If you tweet about a Section and Round Table event, please include @nclaonline Marketing team will be notified & will retweet
Your Events, @NCLAoline’d
Advanced TipsHashtag your Section or Round Table #WILRNC or #BLINCMake sure no one else is using the hashtag
for a completely different purpose@BLINC is a beauty account#WILRNC “no records match your search”
Unique / unusual hashtag will group your tweets & serve as short description of event
Encourage your members to post about eventUse @nclaonline in tweets so we see them
Like our Facebook & Twitter posts
How We Make the Sausage Manage Posts: HootSuite
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