Copyright © 2006 Carreker Corporation. All Rights Reserved.
Marketing OverviewMarketing Overview
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Marketing CapabilitiesMarketing Planning and Budgeting
• New opportunity research• Budgeting• Line of Businesses marketing plans
Writing• Literature• Website content• Collateral material• Campaign themes • Branding/taglines• Letters• Articles• Proofing/editing• Translation• Transcript services• Video/film scripts
Research and Analysis• Industry stats and facts• Analysis of reports and industry articles• Distribution of industry news to interested groups• Corporate metrics• Redirection of sales leads from the marketing
mailbox/website
Design• Graphics/production• Collateral material• Booth design• Signage• Splash screens• Product packaging• Templates• Ads• Branding• Flash• Article layout • Whitepaper layout/production• Websites
Tradeshow Coordination• Exhibit hall logistics• Attendee registrations• Hotel reservations• Coordination with tradeshow host• Promotions/campaigns• Distribution of materials• Pre- and post-conference participation
lists• Meeting coordination
Photography• Merchandise• Headshots• Events
Client Database Management• Client database entry/maintenance• Client database queries• Distribution of marketing materials• Management of Digital Marketing Center
− Email campaign tracking− Video email creation
Website Management (Corporate, Risk and EMEA)
• Content entry• HTML Code• Tracking• Branding• Flash
Company Branded Merchandise• Logo merchandise
• Premiums on portal• Special purchases based on needs
• Merchandise shipping/billing
PowerPoint Presentations• Templates• Graphics/Graphs• Creation• Proofing• Printing/Binding/Shipping
Special Events Planning• Location research and cost analysis• Meeting logistics• Contract negotiation• Communications• Attendee registrations• Hotel registrations (as needed)• Menu selection• Meeting material production and
packaging
Employee Portal Communications• Graphics/messaging of corporate
programs and announcements
• Marketing library− Research reports− Employee photos− Current bank logos− Presentations− Bios− Corporate templates− Graphic standards
Video• Meetings• Case studies• Event events• Interviews• Editing
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RevE Marketing Initiatives
Whitepaper
Fee Income Calendar
Forbes CoverwrapFee Income
Study
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CVE Marketing Initiatives
Whitepaper
Forbes Coverwrap
Discussion Placemat
ABA Webinar CD
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GPC Marketing Initiatives
Forbes Coverwrap
Whitepaper
Literature
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GPC Float Marketing Initiatives
Forbes Coverwrap(Back Cover)
Whitepaper
Literature
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Payments Marketing Initiatives
Payments Forum Letter
Payments Forum Agenda
Literature
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Cash Marketing Initiatives
Whitepaper
Connect Forum Direct Mail Pieces
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Risk Marketing Initiatives
Webinars
Fraud FitnessEmail Invitation
RiskXchange.com Website
Syfact Materials
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New Product Launch
Retractable Sign Retractable Sign
Invitation
Giveaways
“Ask the Expert”Tags
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Request for Proposal
Carretek Marketing Initiatives
Whitepaper
Website
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Corporate Initiative — Employee Portal
Homepage content and maintenance
Employee news and anniversaries
Marketing section contentHelpful information to increase your industry knowledge,and to create RFPs, presentations, and communications
Cyber Store — logo items for purchase
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Corporate Initiative — Carreker Website
Web design, contentand maintenance
Literature PDFs onLOB pages — alwaysthe most currentversion
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Corporate Initiative — Opt-In Newsletter
Email Campaign