Marketing Madness: Using Social Media to Stay Ahead of the Competition
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• What’s in Your Marketing Playbook?• Social Media Offense Plays• Social Media Defense Plays• Valuable Links • Q&A
Agenda
Let the Madness Begin…
What’s in Your Marketing Playbook?
Target Your Audience
Target Your Audience
Diversify Your Media Touchpoints
Find Your Pitch
Playbook Essentials
Social Media Offense Plays
Play Offense Online with These Social Channels
Imagery
Video
Mobile
Outreach Marketing/Cross Promotions
Give them something to talk about!
Content Marketing
Content Marketing
Content Marketing
Get Your Audience Hooked!
Social Media Defense Plays
How Do You Stack Up?
Competition Spotting
Social Listening
-Curate Content Ideas
-Identify Advocates
-Prevention vs. Reaction
Online Monitoring
Online Monitoring
Conflict Mitigation
Advocate Growth
Reputation Management
Hashtag Sourcing
Valuable Links
• Blog Post: Marketing to Winhttp://bit.ly/MarketingtoWin
• Blog post: Identify Your Target Audiencehttp://bit.ly/FRMSEarlyWorkforcehttp://bit.ly/FRMSAudienceCollegeStudents
• Blog Post: 3 Reasons to Dig Deeper Into Social Listeninghttp://www.convinceandconvert.com/social-media-monitoring/3-reasons-to-dig-deeper-in-social-listening/
• Helpful Resource: How to Respond to Online Reviews http://bit.ly/FRMSRespondtoOnlineReviews
Valuable Links
Q&A
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