Marketing in 2015!It is a FAST environment – that is only getting FASTER…
EXPECTATIONS
•Key Elements that define a Marketing Plan
•Where you can Market your business –starting NOW
•Why Plans Fail
• Elements of Success
Key Elements of a Marketing Plan
• Mission Statement
• Objectives
• SWOT Analysis
• Marketing Strategy
• Implementation Action
• Accountability Control
1st: Where to Market?
• Word of Mouth
• Social Media – Apps - Banners
• Web-Mobile Presence
• Radio
• Email – Blog – News Blast
• Groups – Events
• TV Ads
• Billboards
• Untraditional – Guerrilla
2nd: Why Plans Fail…
• Unrealistic Expectations
• You Believed the Hype
• No Tracking Methods
• Your content didn’t have a community
• Give Up To Soon
Why Plans Fail…
Why Plans Fail…
Why Plans Fail…
Why Plans Fail…
Your content was so good…Let me give you all my
MONEY!
Content Marketing Expectations…
Have Product
Make Content
Humans Click
Them buy! Me Get
MONEY!
THIS IS HOW IT REALLY WORKS…
You Have Product
You Make Content
People
Click
If they like, they might
REMEMBER!
You Create More Content
Maybe They See & Visit Again.
You Create More Content
TRUST is being built! You
Create More Content…
Now they have a need – so they
search for you to buy!
HOW IT IS BEING USED
Find Where Your Clients Passion is at…
GREAT CONTENT IS NOT ALWAYS VISIBLE…
IT MUST INSPIRE – ENVOKE A REACTION – MOTIVATE A RESPONSE
– REQUIRE AN ACTION
TRACKING IS KEY
• Uncover Opportunities
• Find Where it is being shared
• Go beyond Social Networks
• Find Who is doing the sharing
• Check out your competition –what are they doing right?
• Use your search analytics –Several are Free they just have to be set up & watched
• Don’t make your sharing just about YOU
• Be generous and help others
• You do not have to reinvent everything – see what is working and make it your own
• Think of each marketing platform like a muscle to be flexed & strengthened regularly
DO NOT GIVE UP!!
REALITY IS NOT WHAT THEY SHOW IN THE MOVIES
BLOG STARTED IN 2009….
FAILURE + NOT GIVING UP = SUCCESS
POINT OF THE STORY…
YOU WANT TO MARKET YOUR BUSINESS SUCCESSFULLY IN 2015? THEN…
• YOU HAVE TO BE SEEN OFTEN
• YOU HAVE TO PROVIDE A CONSTANT VALUE
• YOU HAVE TO GO WHERE THEY ARE
• YOU HAVE TO INVEST
• YOU HAVE TO BE REALISTIC
• YOU HAVE TO TRACK TO IMPROVE
• YOU HAVE TO NEVER GIVE UP
THANK YOU FOR YOUR VALUABLE TIME!