Transcript
Page 1: Marketing Automation: Getting It Right The First Time

Marke&ng  Automa&on:    Ge1ng  It  Right  The  First  Time  

Webinar Roundtable Series

Insights  From  Industry  Leading  Experts  On  How  To  Build  A  Successful  Demand  GeneraBon  Strategy    

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About DemandGen Report

§   Launched  in  April  2007  to  track  best  pracBces  in  lead  generaBon,  lead  management    §   NewsleJer  has  grown  to  more  than  24,000  readers    §   We  also  offer  a  menu  of  research  and  best  pracBces  reports  

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Welcome Webinar Attendees Your  GoToWebinar  AAendee  Viewer  is  made  of  2  parts:  

Type  your  ques&on  here  

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Roundtable  ParBcipants  

Jus&n  Gray    CEO  LeadMD  @myleadmd  

Cari  Baldwin  Founder/Partner    BlueBird  Strategies  @caribaldwin    

Jeff  Pedowitz  President  The  Pedowitz  Group  @JPedowitz  

Moderator            Andrew  Gaffney  Publisher  DemandGen  Report  @agaffney    

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Today’s Discussions •  Founda&onal  Steps  •  One  Size  fits  all?  •  Features  &  Func&onality  •  Things  to  Consider  • MA  Triage  •  Q&A  

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Jeff  Pedowitz  President  The  Pedowitz  Group  @JPedowitz  

Cari  Baldwin  Founder/Partner    BlueBird  Strategies  @caribaldwin    

Jus&n  Gray    CEO  LeadMD  @myleadmd  

FEATURED  PANELISTS      

Founda&onal  Steps    

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Jeff  Pedowitz  President  The  Pedowitz  Group  @JPedowitz  

Cari  Baldwin  Founder/Partner    BlueBird  Strategies  @caribaldwin    

Jus&n  Gray    CEO  LeadMD  @myleadmd  

FEATURED  PANELISTS      

One  Size  Fits  All?    

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Jeff  Pedowitz  President  The  Pedowitz  Group  @JPedowitz  

Cari  Baldwin  Founder/Partner    BlueBird  Strategies  @caribaldwin    

Jus&n  Gray    CEO  LeadMD  @myleadmd  

FEATURED  PANELISTS      

Features  &  Func&onality  

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Jeff  Pedowitz  President  The  Pedowitz  Group  @JPedowitz  

Cari  Baldwin  Founder/Partner    BlueBird  Strategies  @caribaldwin    

Jus&n  Gray    CEO  LeadMD  @myleadmd  

FEATURED  PANELISTS      

MA  Triage  

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Jeff  Pedowitz  President  The  Pedowitz  Group  @JPedowitz  

Cari  Baldwin  Founder/Partner    BlueBird  Strategies  @caribaldwin    

Jus&n  Gray    CEO  LeadMD  @myleadmd  

FEATURED  PANELISTS      

Q&A  


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