Marketing and International Marketing
Professor Alan Wilson
Dr Ian Grant
17th March 2009
The Department of Marketing
Established in 1971
Have been offering Masters in Marketing and International Marketing programmes since the 1980s
Also offering Masters in Marketing in Dubai
27 specialist Marketing Academics
Close Links to Professional Bodies
Dedicated Post Graduate Administrative Team
Tailored approach to course design Core classes provide foundations,
elective classes provide genuine choice & specialisation
Students choose six electives from unrivalled choice of up to 20 courses
Continual updating of elective choice (e.g.. Sports Marketing)
Masters with Specialisation in Customer Management
Growing opportunities international course collaboration (e.g. Ca' Foscari University Venice)
Theory and practice
Introductory Key Skills course
Leadership and team working through Blue Skies Experiences
Marketing Works – unique consultancy style group project – 19 live projects 2007/08
Dissertations – unrivalled depth of supervisors
Calibre & diversity of students
25 nationalities represented in the MSc in Marketing & MSc in International Marketing 2007/08
Last year, 17 students achieved distinctions 2007/08 (15%)
Unique opportunity for academic, professional & personal advancement
“It has been one of the best years of my life. It undoubtedly helped me to stand above the crowd when applying for jobs and more importantly, I have made many new lifelong friends from every corner of the world!"“
Lyle Sibbald, MSc IM graduate 2008, Facebook, March 2009.
Career Opportunities
Graduates are employed in a number of diverse fields round the world
Companies such as Accenture, Shell, Proctor & Gamble, Tennents & Sainsbury target graduates
Examples of employers include Nestle, Jim Beam, L’Oreal, Diageo, Reebok, Scottish Enterprise, Royal Bank of Scotland, M& C Saatchi.
Academic career and further study at PhD level