Marketing A Business On
FacebookBy: Brandon Houseman
Creation of a Facebook Account
• Head over to Facebook.com and click here.
Creation of a Facebook Account
• Now, we fill in the business information.
Creation of a Facebook Account
• Now, we need to have an admin account.
Sign up
Sign in to existing account
Creation of a Facebook Account
• Next, we must pick a profile picture.
Or we can choose to do this later
Creation of a Facebook Account
• Now, we must add our information in order to boost our ranking in the Facebook search engine.o Other social networking accountso The website of the businesso A Yelp! link
• Then, we must select whether or not the business is a real establishment, business, or venue in order to allow a better search of the business through Facebook.
Creation of a Facebook Account
Description
Links
We are allowed to skip here as well
Select whether it is a real business or not
Creation of a Facebook Account
• We must now choose whether or not to display ads on our page.
Yes No
Maintenance of Facebook Account
• Now, that we are all set up, we can start to maintain the account. By:o Adding new content
Deals Coupons Pictures of our product Giveaways Engaging polls
o Adding followers to our contento Returning messages to potential customerso Adding additional business information
Maintenance of Facebook Account
Respond to messages
Add followers
Update business information
Create ads and manage them
Maintenance of Facebook Account
Add a cover picture to show storefront
Add your logo
Update business information
Show all of the activity on your page
Add New Content
What not to put on your page?
• Anything that doesn't deal with the businesso Personal Messageso Personal Pictureso Personal Videoso Etc...
• Anything vulgar or hateful
• Anything someone could deem inapropriate
• Unless that is what your business is all about...
What to put on your page?• Coupons
• Dealso Weeklyo Daily
• Photoso Productso Outings as a business
• Customer Reviews and Photos
• Links to interesting sites related to the business
• Events that you will be at or hosting
• Facts about the industry
• How-to guides related to the industry
• Sweepstakes