Market Development’s 2014 PlansPresented by: Nick Campbell, Regional Manager
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Strategy
Reach out to the architectural community
Create relationships with Manufacture Representatives
Strengthen relationship with engineering community
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Schedule for 2014January February March April May June
Major Training
-New Standalone VSB-CRM-Managing expectations and relationships with manufactures and their rep agencies
-- Fixtures Training (Millenium Affwall)--New UI--Bobrick Partitions
--Powers training with Pervais--DXV training in Canada
- Get Dallas School board master, Chicago school board master & Miami Dade School board master, LA School board master
-Lead Free training in Canada- Acorn Showers and Gerber Shower systems training.
-Blucher Training-Zoller Training
Calls on -Reps and factory Direct People
-Reps and factory Direct People
-Full rotational schedule -full rotational schedule -Anybody who works on schools
Marketing Campaign
-VSB Standalone -VSB Standalone -Promoting new UI-Promoting American Standard Afwall-Promoting Bobrick Accessories/Partitions
--Powers in US-Promoting DXV in Canada
-Acorn Safety & DFC-Orion
-Promoting new Room Layouts in VSB-Lead Free in Canada
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Schedule for 2014July August September October November December
Major Training ATS CEU -Brae Training --Brae Training --Review Mechanical equipment
Calls on -everyone Full rotational schedule Leed AP + Archtiects Full Rotational Schedule
Marketing Campaign
-Promoting Zoller in Canada---Hospitality push
-ATS CEU- Promote ASPE Participation
--TGSR? -Rainwater Harvesting promotion
-Mechancial Equipment on the new UI
-christmas gifts
* Tools /Resources needed are detailed on the next slide