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Plymouth State University
Chapter Plan2012-2013
Our Climb to the Top
7/31/2019 MAPS 2012-2013 Chapter Plan
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Table of Contents
ChapterOverview1
ProfessionalDevelopment 2CommunityService
4Fundraising
5
Membership6
Communicaons 7
ChapterOperaons 8
CalendarofEvents 9
FinancialStatement 10
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Chapter Overview
AMA Mission
The American Markeng Associaon (AMA) is an internaonal professional society of
individual members with an interest in the pracce, study, and teaching of markeng. Our
primary objecves are rst to urge and assist the professional and personal development
of our members and second create a social environment that is conducve to establishing
lifelong networking opportunies.
Plymouth State University Mission StatementMAPS (Markeng Associaon of Plymouth
State) is a student-run, applied markeng
and research organizaon operang within
the naonal AMA chapter guidelines.MAPS provides our members with applied
markeng opportunies by engaging in
projects with regional corporaons and
non-prot organizaons. MAPS works diligently to aract, engage, and retain students
at Plymouth State University who wish to experience the many facets of domesc and
global markeng iniaves with hands-on experiences reaching for the highest levels of
professional and ethical standards.
MAPS Execuve Board
MAPS has grown signicantly over the past three years requiring the chapter to expand andfurther dene the roles of the Execuve Board. The primary role of the Execuve Board is to
establish goals, create commiees, develop soluons, and implement events that benet our
members and our community by way of aconable markeng iniaves. MAPS is commied
to the pursuit of becoming an elite AMA Collegiate Chapter and providing the highest level
of professional development opportunies for our members.
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Professional Development
Students go to college to explore their ideas, emoons, and to prepare for their professional
lives. To serve our membership, MAPS tries to create a wide variety of professional development
opportunies to assist our students in this journey.
Internship DevelopmentSummit (goal): Improve internship opportunies for MAPS members.
Hike (strategy): Introduce MAPS members with 2-3 new internship opportunies each month.
Interview & Job Search Skills Workshops
Summit: MAPS wants to connue the tradion of placing 100% of its graduated seniors in a job oftheir eld and neng over $40,000 (2011-2012). MAPS will provide at least 1 internship opportunity
to its members each week to be presented at the weekly chapter meeng.
Hike: Connue networking with alumni, regional business organizaons, local companies as well as
large corporate professional associaons to Central New Hampshire Young Professionals.
TRENGTHS
Extraordinary brand recognion
across the campus and within the
community Devoted members
Rapid growth in membership
Recognized by the University as a
premier organizaon
Increasing membership year to year
HREATS
Compeon with other student
organizaons for new members University regulates fundraising
eorts for university organizaons
using similar event ideas and same
target audience
Large increase in membership
could scare new members away
EAKNESSES
Inexperience handling rapid
growth in membership
Diculty bringing innon-business majors
Majority of membership is
upperclassmen
S
TO
W
PPORTUNITIES
Partner with other student
organizaons to build relaonships
and awareness Large increase in membership will
allow MAPS to be more acve on
campus
Networking events to set our
members up with successful
alumni
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Central NH Young Professionals
Summit: Introduce 50 members
to all guest lecturer events with
the Central New Hampshire
Young Professionals and other
guest speakers to educate
and develop the skills of our
members.
Hike: Bring in at least 1 guest speaker a month
to educate our members on various topics Plan
a series of guest speakers that will provide
diverse topic presentaons for our members.
Summit: Aend CNHYP seminars at least once a
month with at least 3 new MAPS members.
Hike: Have both Execuve Board and members
help organize and parcipate in monthly CNHYP
meengs.
Student Consulng Work ShopsSummit: Set up 1 quality consulng project each
month with local businesses or organizaon
where members can contribute to a hands-onmarkeng project. Target member parcipaon
10 students per week.
Hike: Create a yer and Facebook page to
increase community awareness of this student
service.
Life Coaching with Jim ReedSummit: Invite Jim Reed as a guest speaker to
the campus and spending individual me with
MAPS members. We would like 100% of MAPSmembers to aend at least 1 presentaon.
Hike: Send invitaon and market event to
both business students and non-business
students. Collaborate with markeng faculty for
Jim to join classes.
Alumni NetworkingSummit: Create at least 1 monthly networking
opportunity with both alumni showcasingtheir business or career. Target MAPS member
parcipaon, 10 students per event
Hike: Work with university alumni relaons group
to screen and invite business alumni to campus
for weekly MAPS meengs or other on-campus
student events.
AMA Case Compeon
Summit: Take the next step towards becomingeither a Gold or Planum Chapter by parcipang
in the case compeon.
Hike: Working as a team, MAPS will develop a
strategic plan to solve the issue presented by the
sponsoring company.
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Community Service
MAPS tries to make a dierence in all of our
chapter acvies by supporng our community.Community service is a major opportunity for
students to improve not only their lives but of
the lives around our campus. Engaging with the
community, faculty, alumni, and regional business
leaders provide our members the opportunity to
connect the dots between the classroom and their
professional careers.
Markeng ProjectsSummit: MAPS wants to ulize our skills to aid
the local organizaons and community by assisngthem growing their business and communicang
their services.
Hike: We plan to parcipate in 10 community
events and have 100% of our membership
parcipate in at least 2 events during the year.
Network MarkengSummit: Expand awareness of the community
needs and the resources MAPS can oer.
Hike: Visit local businesses within Plymouth and
invite business owners to aend networking
events. Be proacve in the community by
maintaining exisng relaonships with community
gures and seeking new relaonships. MAPS
will strive to use our markeng skills to aid in
the connued success of organizaons in the
community.
Non-Prot Markeng:
Summit: Develop a markeng campaign for a non-prot organizaon in Plymouth.
Hike: Idenfy a worthy organizaon that could
benet from members experiences, interests, and
skills to create a long-term relaonship with a
regional not-for-prot organizaon.
Community Bridge Program
Summit: Improve relaons between the townof Plymouth and the university.
Hike: Organize forums where issues with the
university can be aired and then combined
with acvies that may raise money for a
cause, increase awareness of an issue, and
explore team building soluons to stated
community challenges.
AMA Live Naon Awareness Campaign
Summit: To include the AMA Live Naoncampaign in at least 75% of all chapter
acvies.
Hike: Develop a specic leadership group
within MAPS to increase awareness of this
cause and engage in signing people to the
formal list of supporters of this program.
MAPS would like to add at least 100 new
candidates for organ donaon.
Thanks-Giving-Back DinnerSummit: Provide a full Thanksgiving meal toat least 30 recipients at the Pemigewasset
Youth Center.
Hike: The Pemigewasset Youth Center
provides a safe place aer school, on
weekends, and during school vacations for lessfortunate young members of the community.Te Pemi-Youth Center works with localteenagers in the development their
abilities, talents, and interests in a safe place.
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Fundraising
MAPS will connue developing unique and
protable fundraising projects. Through theseprojects we will further expand the organizaons
community and campus recognion.
Maps Branded Merchandise SalesSummit: To raise $700 by selling merchandise to
the campus community.
Hike: We will brainstorm and perform market
research to develop a product that will be sold
on campus. Ideas that will be considered include
seat cushions for sporng events, swimsuit
calendar, branded ski goggles, bole opener,
coozie, branded lunch box.
Chuck-a-PuckSummit: Raise $1,200 from selling foam Chuck-a-
pucks at all home hockey games.
Hike: Through selling foam pucks with numbers
the fans between a period will throw the pucks
and whomever gets the closest to the MAPS
banner located at center ice wins 50% of the
proceeds accumulated from the sale of the pucks.
25% of the proceeds goes to a local charity, 25%
to the chapter.
Winter Ski & Snowboard Tune-up ClinicSummit: Collect 30% of sales from a one-day
on-campus tuning session and clinic.
Hike: Host an on campus event featuring
a funconal tune and wax machine from
Plymouth Ski and Sport. Students will have the
opon to get their gear ready for the up-coming
season for a discounted price.
Paper Mill Theatre Fundraising NightSummit: Raise $350 as a result of selling ckets
for the theater.
Hike: We will promote and sell ckets for a
show on one chosen night. 30% of the total
cket sales for the night will be given to MAPS.
Car CrushSummit: To raise $125, aract new members
and sign up new organ donors to AMA Saves
Lives.
Hike: This will be our fourth annual car crush
located in the center of campus. We will be
charging $1.00 per aendee to put goggles and
gloves on and pound the provided junk-car with
a sledgehammer for 10 seconds. We will also
have a secon for students to sign up for AMA
Saves Lives.
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Membership
Growing the Plymouth State University AMA
chapter is a primary objecve of MAPS in 2012-2013. Last year MAPS had 34 acve students.
Acve means that they aended weekly
meengs as well as parcipate in acvies and
events outside of the weekly meeng.
Membership CampaignSummit: MAPS plans to add another 10 acve
members to our chapters as well as aract more
freshman and sophomores to become engaged on
a regular basis as paid AMA collegiate members.
Hike: MAPS will adverse and market the
professional success of our alumni. Over the last 3
years we have placed 100% of our graduates in full
me professional sales or markeng careers, this is
the core to our membership strategy.
Replace Large Group of Graduang SeniorsSummit: Increase the number of undergraduate
MAPS membership.
Hike: Target freshman and sophomore classes topromote MAPS and encourage new students to
join the chapter.
Social Media Campaign
Summit: Clear communicaon programs on aweekly basis to keep students engaged.
Hike: MAPS will update the chapter Facebook
page daily as well as regular emails and tweets
from leadership.
Encourage Underclassmen LeadershipSummit: Expand the number of leadership
opportunies for freshman and sophomores.
Hike: Provide at least 5 key opportunies tofreshman and sophomore members to take on
the leadership posion of new projects.
Markeng Video ProduconsSummit: Collaborate with varsity sports teams
at Plymouth State to create recruitment
markeng videos highlighng not only the
campus and community but also the individual
sports team.
Summit: Create a health and obesity awarenessvideo for the campus food service company
Sodexho.
Hike: Idenfy at least 5 MAPS members with
experience and interest in markeng videos for
the on-campus food service company Sodexo.
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Communications
Promong events and opportunies to our
members is a core acvity of the chapter.
Engaging all of our stakeholders eecvely and
clearly is crical to the success of the chapter
and our members.
Alumni Hall of FameSummit: Idenfy, evaluate, and nominate 1
alumnus into the MAPS Alumni Hall of Fame for
this years College of Business Administraon
Networking dinner in November.
Hike: Select a recipient and prepare a portrait for
the presentaon.
Internal CommunicaonsSummit: Streamline chapter communicaons of
all chapters acvies.
Hike: Improve the quality of email, and tweet
communicaons to all members. Keep an
accurate list of members and leadership roles
clearly communicated to all members on at leasta bi-weekly basis.
External CommunicaonsSummit: Publicize general awareness of MAPS
opportunies and acvies. Submit 15 press
releases to local newspapers.
Hike: Ulize school newspaper, chapter Facebook
page, and campus noce resources to improve
awareness of chapter. Update each of the
idened key external communicaon channels
weekly involving as many members as possible.
Alumni Relaons CampaignSummit: Engage in meaningful and consistent
alumni relaons to share the chapters acvies
resulng in one new alumni contact each month
of the academic year.
Hike: Invite several Alumni back to campus
for networking dinners, sporng events, guest
lectures, and interviewing skill sessions. Invite
alumni to join MAPS Facebook page and receive
copies of MAPS Chapter Plan and Annual Reports.
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Chapter Operations
MAPS is looking to harness its recent growth and
the potenal it contains. Our goal is to involve
everyone of our returning members as well asour newest members without growing away from
what we truly are; a at structured organizaon
with outstanding team synergy.
Corporate SponsorshipsSummit: MAPS aims to approach companies
about becoming a sponsor, and to sign 5 new
sponsorships and 10 new donors for the year.
Through these potental 15 new sources of
income, MAPS intends to secure an addional$5,000.
Hike: Develop a ered sponsorship program that
provides a unique set of perks. Each level will
have a specic dollar amount that a company
must meet. Create a document that will provide
informaon about MAPS to prospecve sponsors
and include the list of benets for becoming a
sponsor.
Improving Meeng StructureSummit: MAPS wants to create an organized
and structured system that can account for theexpected rapid growth within the organizaon.
Hike: We plan to create a new format to our
weekly meengs that allows our leadership
team to encourage all of our new members to
get involved and stay involved.
Management Transion
Summit: Create a smooth transion fromsenior leadership to underclassmen for the
2013-2014 school year.
Hike: Senior ocers will create a binder
including every project that was worked
on throughout the year as well as a list of
recommendaons and list of what they would
alter in the following year. MAPS president will
create a step by step guide on what is expected
from each ocer for their binder.
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Calendar of Events
November
Guest Jim ReedAlumni Hall of Fame Dinner
Pemi Youth Dinner
CNHYP Networking Event
Chuck - A - Puck
AMA Saves Lives Event
Weekly Meeng
Februray
Annual Report
CNHYP Networking EventChuck - A - Puck
AMA Saves Lives Event
Weekly Meeng
October
Hockey Team VideoSodexho Markeng Video
Book Flight/Hotel to AMA
Naonal Conference
AMA Saves Lives Event
Weekly Meeng
January
Chuck - A - Puck
Ocer Conference Call
September
Kicko MeengSenior Interviewing Session
Homecoming
Chapter Plan
Case Study
Weekly Meeng
December
Toys for Tots
Approach Businesses for
Corporate Sponsorships
CNHYP Networking Event
Chuck - A - Puck
AMA Saves Lives Event
Weekly Meeng
9
March
AMA Naonal Convenon
CNHYP Networking Event
AMA Saves Lives EventWeekly Meeng
April
Spring Fling
Car crush
CNHYP Networking EventAMA Saves Lives Event
Weekly Meeng
May
Execuve Board Interviews
CNHYP Networking Event
AMA Saves Lives EventWeekly Meeng
June
Follow-up Meengs with
Alumni
August
Ocer Conference Call
Kicko BBQ
July
Park cars NH Motor Speedway
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Expected Revenue
Starting Income $6,242.56
Merchandise Sales $550.00Chuck-A-Puck $1,200.00Car Crush $125.00Corporate Sponsors $6,000.00CEA Grant $1,500.00Alumni Grant $500.00National Dues $740.00
Total Revenue + Starting Income: $16,857.56
Expected Expenses
New Orleans rip $14,700.00New -Shirts $400.00Jim Reed (Plane 2 way) $400.00Supplies $50.00Donations $200.00AMA Expenses $840.00
Total Expenses $16,590.00
Net Income $267.44
Financial Statement 2012-201310
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No matter whatyour major,
MAPS can give your career direction!
MAPS getsRESULTS
M PSAN
E
S
W
Marketing Association of
Plymouth State
WAnT A good
job AfTER
gRAdUATion?Join MAPS, get involved, and see
how to apply what you have learned
in the classroom. Recruiters have
spoken and students that go the
extra mile with their education
consistently get good paying jobs
with great companies. Building your
professional network can never start
too early. Make new connections
and some great friendsjoin MAPS.
Visit MAPs on FAcebook At:www.facebook.com/mapsnh
Joe Huzar 11Media & Marketing
Coordinator
Presby Environmental
Alex DostieScheduled Account Manager
Aalanco Service Corporation
Jef DiBenedetto 10Corporate Account Manager
PC Connection
Erika Scialdone 10Project Coordinator
Sealed Air Corporation
Elizabeth HopkinsMarketing Assistant
USA Weekend Magazine
Amanda Rodriguez 10Associate Campaign
Manager
Tech Target
Brett Lucas 11Sales & Operation
Beacon Worldwide Holdings
Grin LaFleur 11Account Executive
SubItUp
Matthew Mills 11Sales & Development
Representative
Technology Business Research
Colin Rasicot 10Account Executive
W.B. Mason
Check out our next meeting!Every Tues. | 8 PM | Prospect Dining Hall
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CouLD
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you!
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Our Climb to the Top