MANAGING YOUR REPUTATION ONLINE
Presented by Kathy Sipple
IMPORTANCE?When potential customers search for you, what will they find?
What is your (online) brand?
WHERE DO THEY SEARCH?SEO vs. Yellow Pages: Times are Changing
"Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.“ - Bill Gates (Seattle Times, 2007)
2.9 million searches per minute in December 2009Estimated 131 billion searches per year in 2009Global search grew 46% in 2009
(January 2010, per ReadWrite Web)
SEARCH ENGINE MARKET SHARE
has 85.75% market share(March 2010, per Net Applications)
85.75
5.38
3.52 3.110.63 0.42 0.2
GoogleYahooBaiduBingAskAOL Other
Your Business Name?
MYTH:SEO vs. Yellow Pages: Times are Changing
“I can avoid trouble by staying away from sites like Facebook and Twitter.”
AVOIDANCE = SOLUTIONSEO vs. Yellow Pages: Times are Changing
Just because you don’t join the conversation doesn’t mean it’s not happening.
Web 2.0 opens up communication like never before.
OPPORTUNITY: BE PROACTIVESEO vs. Yellow Pages: Times are Changing
Seek input from “fans.”
Set up alerts to monitor mentions of you, your company, employees, your industry, etc.
ACCENTUATE THE POSITIVESEO vs. Yellow Pages: Times are Changing
It’s not all about damage control!
Viral opportunities to maximize impact of good news.
company name
FORM A PLANFindableOptimize good newsRespond to negative mentionsMonitor information for accuracy
NEXT STEPSUpcoming Valpo Chamber eventsAdditional workshopsEmail newsletter, weekly social media tipsOne on one consultation availableCoaching subscription