Managing the Event Life CycleACTIONABLE DATA & EMAIL MARKETING

#IEBA2014

EtixRockhouse Partners

EmmaAXS

Joe KustelskiBrian Bauer

Christopher LesterDoug Lyons

#IEBA2014

Follow along

bit.ly/EtixIEBA

#IEBA2014

GOOD DATA BEATS AN OPINION

ANY DAY OF THE WEEK.

- Bill Shakespeare

#IEBA2014

The average adult’s attention span iseight seconds.

#IEBA2014

More than 50% of all emails are

viewed on a mobile device.

#IEBA2014

#IEBA2014

The average online order is

2.7 tickets.(You know 1/3 of your audience.)

#IEBA2014

#IEBA2014

THIS MAN IS NOT YOUR FRIEND.

#IEBA2014

THIS FUZZY FELLA IS.

Raymond Samuel Tomlinson is a US programmer who implemented an email system in 1971 on the ARPANET.

#IEBA2014

Also your friends…Brian BauerRockhouse Partners

Christopher LesterEmma

Doug LyonsAXS

#IEBA2014

AUTOMATION

SEGMENTATION

PERSONALIZATION

#IEBA2014

WHAT’S WORKING

NOW

#IEBA2014

AUTOMATION

#IEBA2014

#IEBA2014

,

#IEBA2014

#IEBA2014

#IEBA2014

#IEBA2014

#IEBA2014

#IEBA2014

SEGMENTATION

#IEBA2014

#IEBA2014

#IEBA2014

#IEBA2014

#IEBA2014

#IEBA2014

PERSONALIZATION

#IEBA2014

#IEBA2014

#IEBA2014

#IEBA2014

WHAT’S NEXT?

#IEBA2014

Fans11%

$268 value

Lovers25%

$212 value

Superfans18%

$552 value

Purchases: tickets, merchandise & other

Att

itud

es:e

mot

iona

l con

nect

ion

Joyriders30%

$168 valueSpenders

16%$532 value

FAN MONETIZATIONSegmentation & activation of communities

#IEBA2014

7%

20%

30%30%

40%

55%

0%

10%

20%

30%

40%

50%

60%

2012 (A) 2013 (A) 2014+ (P)

SALES TRAFFIC

Mobile

36AEG Confidential and Proprietary

AXS App – Share and Revoke Ticket View

My Event View Share Ticket View Shared Ticket/Revoke View

AXS In-Venue Services

Directions Parking Mobile Tickets Interactive Venue Map

AXS Mobile Notifications

Push Notification Concessions

#IEBA2014

WHAT YOU CAN START

DOING…Today

#IEBA2014

1. Send a Welcome Email.

2. Send a Thank You Email.

3. Own your Community with CRM.

4. Try A/B Testing.

5. Measure three things.

#IEBA2014

Follow along

bit.ly/EtixIEBA

Managing the Event Life CycleACTIONABLE DATA & EMAIL MARKETING

#IEBA2014

EtixRockhouse Partners

EmmaAXS

Joe KustelskiBrian Bauer

Christopher LesterDoug Lyons

#IEBA2014

But wait…

There’s more.

From Emma.

#IEBA2014

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