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Page 1: Managing incentives

MANAGING INCENTIVES:

TACTICS

Page 2: Managing incentives

Incentives

Service

Brand

Distribution

Communication

Price

Product

Page 3: Managing incentives

Product and Service

The use of incentives is a function of the characteristics of the product and service aspect of the offering

Page 4: Managing incentives

BRANDThe use of incentives is a function of the strength of the offering’s brand

Page 5: Managing incentives

PRICEPricing strategy plays a key role in its use of incentives

Page 6: Managing incentives

Communications

The use of incentives is a function of its communication strategy

Page 7: Managing incentives

Distribution


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