NERDERY WEBINAR
PLANNING FOR RESPONSIVE DESIGN
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Ryan CarlsonErica TavaAnthony LukesSenior Front End Developer Business Analyst Technology Evangelist
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NERDERY WEBINAR
PLANNING FOR RESPONSIVE DESIGN
#NERDERYWEBINAR @THE_NERDERY
YOUR HOSTS
Ryan CarlsonTechnology Evangelist
@ryancarlson
Erica TavaBusiness Analyst
@emtjohnson
Anthony LukesSenior Front End Developer
@anthonyLukes
#NERDERYWEBINAR @THE_NERDERY
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Why Plan For Responsive?
OVERVIEW
How the web has been adapting to change
Nuts and bolts of responsive design
Planning for Responsive Design
The Future of Responsive Design
Is Responsive Design the Right Fit?
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DISCLAIMER THIS IS NOT A TECH TALK
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WHY PLAN FOR RESPONSIVE DESIGN?
CHAPTER 1 OF 6
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THE STATE OF THE WEB
Mobile Usage Trends and Expectations
How decisions are made
The growing cost of a fragmented mobile market
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Mobile Consumer Report for 2013 – The Nielson Company
AMERICANS THAT OWN A MOBILE PHONE
AMERICANS THAT OWN A SMARTPHONE
SMARTPHONE OWNERS FOR AGES 25-34
94% 64% 78%
MOBILE TREND DATA
SHOPPING/RETAIL
56%
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THE STATE OF THE WEB
Mobile Usage Trends and Expectations
How decisions are made
The growing cost of a fragmented mobile market
#NERDERYWEBINAR @THE_NERDERY
THE STATE OF THE WEB
Mobile Usage Trends and Expectations
How decisions are made
The growing cost of a fragmented mobile market
#NERDERYWEBINAR @THE_NERDERY
THE EVOLUTION OF THE MOBILE REVOLUTION
1994 PocketWeb for Apple Newton
1997 HandWeb
1999 Blackberry OS
on Pager
2002 Blackberry
Smartphone
2007 First iPhone
“mobile web”
2008 iPhone
SDK Released
2008 HTC Dream G1
Released
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THE WEB IS CONSTANTLY CHANGING
CHAPTER 2 OF 6
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WEB TRENDS HAVE THE FOLLOWING IN COMMON ¼ They all have been reactive to user
preference in technology.
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MOBILE FRIENDLY SITES
(NOW WITH 100% LESS FLASH)
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M.DOMAIN DESIGN
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MOBILE-LAST RESPONSIVE DESIGN (AHEAD OF ITS TIME)
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ADAPTIVE DESIGN
(PROGRESSIVE ENHANCEMENT)
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MOBILE-FIRST RESPONSIVE DESIGN (FLEXIBLE CONTENT)
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SINGLE DESIGN WITH MANY BREAK POINTS
800px645px
355px510px
435px400px
385px350px
320px
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HYBRID APPROACH
DESKTOP EXPERIENCE
MOBILE EXPERIENCE
(A NEW DESIGN TREND)
TWO DESIGNS BASED ON TWO USER EXPERIENCES
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NUTS AND BOLTS OF RESPONSIVE DESIGN
CHAPTER 3 OF 6
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WHAT IS RESPONSIVE?
Screen Size and Hardware Agnostic
Content First Design
Proactively assumes change in the future.
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WHAT IS RESPONSIVE?
Screen Size and Hardware Agnostic
Content First Design
Proactively assumes change in the future.
#NERDERYWEBINAR @THE_NERDERY
WHAT IS RESPONSIVE?
Screen Size and Hardware Agnostic
Content First Design
Proactively assumes change in the future.
#NERDERYWEBINAR @THE_NERDERY
QUESTION BREAK UP NEXT: WHY PLAN FOR RESPONSIVE DESIGN?
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CHAPTER 4 OF 6
WHY PLAN FOR RESPONSIVE DESIGN?
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OVERVIEW
Mobile First
Ground Up Flexibility
General Rules of Responsive Design
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CREATING A MOBILE FIRST PLAN
ASSETS SCALE UP FROM MOBILE
DESIGNS
CONTENT HIERARCHY BASED
ON USE CASES
NAVIGATION AND UI ELEMENTS
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PLANNING FOR GROUND UP FLEXIBILITY
ITERATIVE DESIGN PROCESS
EMBEDDED DEVELOPMENT DURING
UX AND DESIGN
EMBEDDED QA TO UNCOVER
ISSUES EARLY
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GENERAL RULES ¼ Content stays in the same order ¼ Follow the same page structure ¼ Same functionality and content throughout ¼ Design with progressive enhancement
in mind ¼ Effective use of hardware resources that
scale across known devices
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MOBILE FRIENDLY
UX
1X
FE
1X
BE
3X
PM
.5X
QA
.5X
RESPONSIVE/ADAPTIVE
BEFEUX PM QA
1X 1X 3X .5X .5X
+.75X +.75X
+.5X
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WHEN IS RESPONSIVE DESIGN THE RIGHT FIT?
CHAPTER 5 OF 6
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VIEWER POLL
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FACTORS FOR RESPONSIVE DESIGN
Budget
Timeline
Data Driven Decisions
Consistent User Experience or Workflow
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BUDGET VARIABLES ¼ Unique Device Support ¼ Overlapping OS / Browser Versions or
Required Support of Legacy Browsers ¼ Too many content types.
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FACTORS FOR RESPONSIVE DESIGN
Budget
Timeline
Data Driven Decisions
Consistent User Experience or Workflow
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TIMELINE VARIABLES ¼ Desktop Experience is already complete. ¼ Project is on a tight deadline.
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FACTORS FOR RESPONSIVE DESIGN
Budget
Timeline
Data Driven Decisions
Consistent User Experience or Workflow
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SUPPORTED BY DATA ¼ Analytics from your existing websites ¼ User Research for new websites ¼ Industry Demographic information ¼ Business to Business or Business to
Consumer?
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FACTORS FOR RESPONSIVE DESIGN
Budget
Timeline
Data Driven Decisions
Consistent User Experience or Workflow
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UX AND UI CONSIDERATIONS ¼ Interactive Elements that don’t
translate to mobile experience ¼ Touch Interactions ¼ Specific Screen Needs (games)
¼ Hardware Intensive Visuals ¼ Mobile experience better served by
native App
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GOOD FIT FOR RESPONSIVE
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POOR FIT FOR RESPONSIVE
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CHAPTER 6 OF 6
THE FUTURE OF RESPONSIVE DESIGN
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RESPONDING TO CHANGES IN EMERGING TECHNOLOGY
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AS THINGS CHANGE SO CAN OUR WEBSITE
TRANSMITTED USER PREFERENCES
(THINK ACCESSIBILITY)
EXTERNAL SENSORS FOR DISTANCE FROM SCREEN OR LIGHTING
CONDITIONS
EXTERNAL SENSORS TO DETECT MOTION OR USER ORIENTATION.
(EX. WALL SCREENS)
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NEXT STEPS
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NEXT STEPS
3
2
1 Identify Business Goals and Implement a Content Strategy
Look at the Data to inform Technology Choices and meeting User Needs and/or perform User Research
Engage Development and QA early in the decision making process to reduce development time and costly design decisions from the beginning.
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VIEWER POLL
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OVERVIEW1
2
3
4
5
6
Why Plan For Responsive?
How the web has been adapting to change
Nuts and bolts of responsive design
Planning for Responsive Design
The Future of Responsive Design
Is Responsive Design the Right Fit?
#NERDERYWEBINAR @THE_NERDERY
Topic suggestions or questions? [email protected]
More answers online at http://nerdery.com
Questions & Answers will air on The Nerdery’s podcast
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