Making Your Game More SocialKelly Mayes
Kelly Mayessisteralligator
Who I Am
“Social” on Roblox
Make it easy for people to play with friends,and share their virtual lives.
Why is playing with friends important?
Playing with friends = Playing longer
+30%
Game Session Time in Top Games
Playing Alone Playing with Friends
Playing with friends = Staying longer
Player Retention in Top Games
Day 1 Week 4 Week 12
+60%
+60%
+70%
Playing Alone
Playing With Friends
Playing with friends = $$
+20%
Robux Spent in Top Games
Playing Alone Playing with Friends
Playing with friends = More fun!
+ way more!
Totally Fake Chart
Playing Alone Playing with Friends
So how is Roblox helping people play with friends?
Roblox’s Social Platform
● Share games● See where friends are● Join friends
Roblox’s Social Platform
● Share games● See where friends are● Join friends● Invite friends
Any game can be social.
Pro Tip: Teleport to Friend (Meep City)
Pro Tip: Invite to Team (Island Royale)
Pro Tip: Save room for friends
Pro Tip: Save room for friends
Pro Tip: Integrate Groups (Mining Simulator)
Pro Tip: Integrate Groups (Tales from the Valley)
Pro Tip: Spectate Mode(Murder Mystery 2)
Pro Tip: Trading (Mining Simulator)
Pro Tips: Social Buffs
Time = normal progression
Social actions = faster progression
$$ = fastest progression
How players progress in your game:
The Future: Sharing your virtual life
Everyone has people to play with
“Living room” communication
Share in-game moments
Healthy communities
Q&A