HANSON DODGE CREATIVE
HANSONDODGECREATIVE
MAKING WELLNESS SOCIALMotivate and Mobilize Employees Toward Healthier Choices
Sara MeaneyPartner, VP Social Media and Public Relations
4
OVERVIEW
THE SOCIAL LANDSCAPE
NEW TOOLS AND TRENDS
ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES
BEST PRACTICES
© Hanson Dodge Creative, All rights reserved.
5
WHO USES SOCIAL MEDIA?
© Hanson Dodge Creative, All rights reserved.
6
WHO USES SOCIAL MEDIA?
• 79% of adult Americans use the Internet
• 47% of of all adults have at least one social media account (doubled since 2008)• 92% use Facebook• 18% use LinkedIn• 13% use Twitter
Pew Internet & American Life Project
© Hanson Dodge Creative, All rights reserved.
7
WHO USES SOCIAL MEDIA?
• Before you discount your older workers…
© Hanson Dodge Creative, All rights reserved.
8
WHO USES SOCIAL MEDIA?
© Hanson Dodge Creative, All rights reserved.
9
WHO USES SOCIAL MEDIA?
© Hanson Dodge Creative, All rights reserved.
10
11
HIGHLY INFLUENTIAL SITES
© Hanson Dodge Creative, All rights reserved.
12
LANDSCAPE
• Internet usage, demographics, mobile
© Hanson Dodge Creative, All rights reserved.
13
WHY DO PEOPLE USE SOCIAL MEDIA?
Survey of Facebook users:
• Connection
• Self-expression
• Entertainment
• Discovery
• Control
© Hanson Dodge Creative, All rights reserved.
14
WHY DO BUSINESSES USE SOCIAL MEDIA?
• External recruitment
• Brand awareness
• Corporate communications
• Marketing
• Research & innovation
• Customer service
© Hanson Dodge Creative, All rights reserved.
15
LANDSCAPE
• Internet usage, demographics, mobile
© Hanson Dodge Creative, All rights reserved.
16
BUSINESS USAGE — ENTERPRISE
• Collaboration
• Talent retention
• Employee relations
• Project management
• Operational efficiency
• Knowledge retention
• Document management
© Hanson Dodge Creative, All rights reserved.
17
NEW TOOLS AND TRENDS
© Hanson Dodge Creative, All rights reserved.
18
NEW TOOLS AND TRENDS
• Integration tools and applications
• Mobile-optimization
• Gamification
© Hanson Dodge Creative, All rights reserved.
19
ASSORTED INTEGRATION TOOLS
© Hanson Dodge Creative, All rights reserved.
20© Hanson Dodge Creative, All rights reserved.
21
GAMIFICATION
© Hanson Dodge Creative, All rights reserved.
22
GAMIFICATION
© Hanson Dodge Creative, All rights reserved.
23
THE ROLE OF SOCIAL IN WELLNESS
© Hanson Dodge Creative, All rights reserved.
24
THE ROLE OF SOCIAL IN WELLNESS
• 88% of employees: “extremely” or “somewhat important” to long-term participation in wellness programs.
• 44% of employers: “leveraging an individual’s social connections with its workplace wellness programs has increased employee engagement”
• ~60% of employees: “community and social elements of wellness programs were important in staying committed to good health.”
© Hanson Dodge Creative, All rights reserved.
25
THE ROLE OF SOCIAL IN WELLNESS
• Support
• Resources
• Tools
• Competition
• Sense of belonging
• Good old peer pressure
© Hanson Dodge Creative, All rights reserved.
26
LEVERAGING SOCIAL FOR WELLNESS
• Enterprise tools and programs
• Third party tools and resources
© Hanson Dodge Creative, All rights reserved.
27
ENTER — THE SOCIAL ENTERPRISE
© Hanson Dodge Creative, All rights reserved.
28
CUE — SOCIAL WELLNESS
© Hanson Dodge Creative, All rights reserved.
29
CUE — SOCIAL WELLNESS
© Hanson Dodge Creative, All rights reserved.
30
THIRD PARTY TOOLS
• Map My Run / Map My Ride
• Active.com
• Nike+
• Daily Mile
• Run Keeper
• Calorie Count
• Traineo
© Hanson Dodge Creative, All rights reserved.
31© Hanson Dodge Creative, All rights reserved.
32
THIRD PARTY TOOLS
33
THIRD PARTY TOOLS
© Hanson Dodge Creative, All rights reserved.
34
THIRD PARTY TOOLS
© Hanson Dodge Creative, All rights reserved.
35
BEST PRACTICES
© Hanson Dodge Creative, All rights reserved.
36
BEST PRACTICES
• Set goals
• Manage expectations – not a marathon!
• Define what success will look like
• Leverage appropriate tools — no more, no less
• Reward participation — directly and indirectly
• Anticipate challenges
• Measure and report
© Hanson Dodge Creative, All rights reserved.
37
WHAT IS THE GOAL?
• Program utilization – number of participants
• Reduction in sick days
• Reduction in healthcare group costs
• Employee retention
• Employee recruitment
• Increased productivity
• Weight lost, miles run, etc.
© Hanson Dodge Creative, All rights reserved.
38
WHAT IS SUCCESS?
• Remember the goal
• The right tools for the job can help you measure
• Not everyone wants the same thing
• Not everyone has consistent access
• Content consumption without participation is also a positive outcome
© Hanson Dodge Creative, All rights reserved.
39
SUITABLE FOR ALL AUDIENCES
• Office workers
• Factory workers
• Mobile workforce
• Remote teams
© Hanson Dodge Creative, All rights reserved.
40
MOST IMPORTANTLY, REMEMBER
© Hanson Dodge Creative, All rights reserved.
41
ENABLE THE MOTIVATORS, DON’T HINDER THEM
© Hanson Dodge Creative, All rights reserved.
• Connection
• Self-expression
• Entertainment
• Discovery
• Control
QUESTIONS?