Transcript
Page 1: Make Your Website Work For You - Business Startup Nov/Dec 2010

Tania Chammahttp://ecommerce.oxatis.comhttp://en.marcschillaci.com/

Make Your Website Work for You!

Page 2: Make Your Website Work For You - Business Startup Nov/Dec 2010

Diapo classique Who are you trying to convince?

- Existing customers

- Prospects- Professionals

Don’t forget to aim for your target

Illustration by LarryLens

Page 3: Make Your Website Work For You - Business Startup Nov/Dec 2010

How are you trying to convince them?

- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services

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Content is King

- Write rich descriptions- Think keywords- Use quality images

Your site is your best and only salesman!

Page 5: Make Your Website Work For You - Business Startup Nov/Dec 2010

Content is King

- Write rich descriptions- Think keywords- Use quality images

Your site is your best and only salesman!

Page 6: Make Your Website Work For You - Business Startup Nov/Dec 2010

Get people in the door...

And quick!

-Blog- Social networks- Keyword campaigns- Price comparison services

Illustration by Marijnvb

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Who are you getting through to?- Put your conversion

funnel to work for you

Illustration by photosyn

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- How many people

come to your shop?

- How many make it

to the shopping cart?

- How many buy?

- If they don’t buy, where do they drop out?

Work the Conversion Funnel

Illustration by pdplay

Page 9: Make Your Website Work For You - Business Startup Nov/Dec 2010

Illustration by pdplay

Page 10: Make Your Website Work For You - Business Startup Nov/Dec 2010

Where are they coming from?-Track customer origins

Why?- ROI.....

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Diapo classique

Analyze your ROI and RFM

Analyze your ROI

- Analyze- Optimize campaigns

(keywords, news- letters, banners, etc.)- Weed out the bad- Invest in the good

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Optimize your site and your

strategy

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loyalty Develop LoyaltyCommunicate with your customers!

Convince them to come back!

- Newsletters- Special offers- Guest book / Testimonials- Blog- Social networks - New products

Illustration by vjeran2001

Page 14: Make Your Website Work For You - Business Startup Nov/Dec 2010

Tania ChammaOxatis UK Country Manager

Site: http://ecommerce.oxatis.comBlog: http://en.marcschillaci.com

Facebook: www.facebook/oxatis.ukTwitter: @OxatisUK

Any Questions?