New York Mets 11 Philadelphia Phillies 1
Attendance: 42,516 Tuesday, July 3rd, 2012
Citi Field
New York Yankees 10 Boston Red Sox 3
Attendance: 49,571 Friday, July 27th, 2012
Yankee Stadium
New York Yankees 10 Boston Red Sox 8
Attendance: 38,066 Friday, July 6th, 2012
Fenway Park
SNY YES NESN
Batter X
Blog X
Box Score X
Call to the Bullpen X X X
Donation X
Drive Around The Majors X
Freeze Cam X X X
Game Summary / Recap X X X
Home Run X
In-Game Sponsors X X X
Injury Report X
Inning X
Interview X
Key Matchup X
On-Air Mention X X X
On-Air Programming X X X
Pitching Matchup X
SNY YES NESN
Player of the Game X
Probable Pitchers X X X
Replay X
Scoreboard X X X
Scouting Report X X
Standings X
Start of Game X X X
Starting Defense X X X
Starting Lineup X X X
Starting Pitcher X X X
Statistics X
Strikeouts X
Strike Zone X
Text Poll X
Trivia X X X
Tweet of the Game X
Weather X
Bold – SNY & NESN/YES | Italic – SNY Exclusive | Red – SNY Opportunity
YES did not sponsor Red Sox
lineup (Angels lineup taken from
Opening Day)
NESN did not sponsor Visitors’ Defense (Yankees)
(YES)
(YES)
(NESN)
Cadillac Xerox
Dunkin’ Donuts Toyota
Coors Light Cold Hard Blast New York Lottery
Mazda Toyota
Scoreboard spots were sold by inning: company would be given 4 scoreboard spots for 1 inning (top, middle, bottom, and end) 13 different car companies had in-game spots: Cadillac Chevrolet Ford Honda Hyundai Kia Lexus Lincoln Mazda Mercedes-Benz Nissan Toyota Volkswagen
Hess (HRs) / CVS (Extra Innings and Saves) Steward Health Care
Acura Ace Ticket (Red Sox) / Lexus (Visitors)
2 spots 2 spots (1 at start of each half-inning)
Before and After each replay At least 3 spots each for Visitors & Red Sox
3 prominent sponsors with most spots:
Amica Insurance Sponsored the Pitch Zone (Strike Zone) for
every pitch replay (21 replay spots, 1 full-screen spot)
Eastern Bank Sponsors the 5th inning: 2 spots and 2
headlines at the start of the inning, each batter, full-screen spot before and after every replay
1 spot in 2nd inning, 1 spot in 7th inning
Southwest Airlines Sponsors every scoreboard (42 scoreboard
spots) 1 spot at start of game, 1 spot in 9th inning Sponsored the Starting Defense
Company promotion /
item giveaway based on the results of the
game
Rangers – FSSW – Sonic Royals – FSKC – Sonic
Tigers – FSD – Arby’s
“Keys” to the Game – typically sponsored by car
company
Phillies – WPHL – Nissan Phillies – WPHL - Nissan
Braves – FSSO - Ford
Phillies – WPHL – Chevrolet White Sox – CSC – GMC
Yankees – YES – Chevrolet
Theming replays by type (defensive play, home run, base running, etc.), connecting theme to a business
Red Sox – NESN – Home Depot Phillies – WPHL – W.B. Mason
White Sox – CSC – Ford Cardinals – FSMW – Nissan
Red Sox – NESN – Amica Insurance Cardinals – FSMW – Chevrolet
Mariners – ROOT – Emerald Queen Casino Rangers – FSSW – SportsDay
Royals – FSKC – TheParkingSpot Yankees – YES – Bigelow Tea
Giants – CSBA – Santa Cruz Beach Boardwalk
Red Sox – NESN – Eastern Bank Yankees – YES - Lexus
White Sox – CSC – scorepad.com Cubs – WGN – Budweiser
Marlins – FSFL – Pinch-A-Penny Pool-Patio-Spa Indians – STO – University Hospitals
Yankees – YES – Ford Mariners – ROOT – Coors Light
Giants – CSBA – The Three Stooges Movie Brewers – FSWI – Kwik Trip
Rays – Sun – Coventry Healthcare Rays – Sun – Miller