1www.rackspace.co.uk/startup
MADTECHAd Land Meets Tech City
John Webb @WebbJS
2www.rackspace.co.uk/startup
The future of Marketing 2002…
3www.rackspace.co.uk/startup
…is here NOW!
4www.rackspace.co.uk/startup
Education
Government
Finance
Entrepreneurs
‘HUB’
Creative/Marketing
5www.rackspace.co.uk/startup
London Connects the Startup World
6www.rackspace.co.uk/startup
Creating a Tech Cultural Melting Pot
7www.rackspace.co.uk/startup
Unique Fusion of
Energy& Ideas
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Proximity Breads Collaboration
9www.rackspace.co.uk/startup
Rich Contentis
DrivingOnline Consumption
10www.rackspace.co.uk/startup
London is Pre-Eminent as a Creative Centre
11www.rackspace.co.uk/startup
London Calling…The real ‘Tech City’
12www.rackspace.co.uk/startup
What Do We Need to Do?
• Stimulate grass-roots entrepreneurship
• Focus on the startups, not the ecosystem
• Work with corporations,not against them
• Find and promote the flag-bearers
• Build an inclusive,collaboration-fueled community
13www.rackspace.co.uk/startup
The future of Marketing is NOW…
…so we need to invent a new one!
14www.rackspace.co.uk/startup
John Webb
Startups Lead @RackspaceUK
@WebbJS
uk.linkedin.com/in/johnwebb
slideshare.net/johns_webb
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