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21 brilliant micro-conversion ideas you can
achieve with copy alone
Thursday 28th May 2015 13.00 BST
Catherine Toole, Chairman, Sticky Content
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Please click hereto watch now
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@catherinetoole or
@stickycontent
@cloudIQApps
CIQSUMMIT#
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Speaker: Catherine TooleChairman, Sticky content
• Founder and chairman of Sticky Content –
now part of the Press Association
• 20 years’ experience in digital content
• Well-known speaker, who leads seminars at
Jakob Nielsen’s Usability Weeks worldwide.
• Econsultancy content strategy
trainer/blogger
Your speaker
Sticky Content: copywriting; content strategy; content marketing & training
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©MOZ
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numberssingle superlative
personal
outcome effort
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A
B
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A
B
Control
+17.4%
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A
B
Control
+17.4%
C
D
Did B, C or D perform best?
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A
B
C
D
Control
+34.9%
+17.4%
+21.9%
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25
A
B
Which outcome model worked best?
+ 22%
A
B
B outperformed A + 22%
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ISO 9000 audit
So, you’ve heard an ISO audit is in your near future
and you want to know what you can do to get ready?
One of the best ways you can prepare for an audit is
to learn the language your auditor will be using. hosted by
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+ 34%
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A
B
+ 6.3%
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Case study courtesy of www.contentverve.com
Control:
Insights and experience from 4 years of research and over 350 A/B tests distilled into one 26-page free ebook
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Case study courtesy of www.contentverve.com
Control:
Insights and experience from 4 years of research and over 350 A/B tests distilled into one 26-page free ebook
Treatment:
Read the book in just 25 minutes and get Insights from 4 years of research and over 350 A/B tests
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Case study courtesy of www.contentverve.com
Treatment:
Read the book in just 25 minutes and get Insights from 4 years of research and over 350 A/B tests
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+24%
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© www.contentverve.com
Conversions DOWN 18.70%
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© www.contentverve.com
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© www.contentverve.com
19.47% more signups
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© www.contentverve.com
www.bunnyfoot.comhosted by
UX consultancies
www.bunnyfoot.com
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67hosted by Copyright Brad Blake, Hill Holliday, 2011
hosted by Copyright Brad Blake, Hill Holliday, 2011
hosted by Copyright Brad Blake, Hill Holliday, 2011
hosted by Copyright Brad Blake, Hill Holliday, 2011
A
What worked best? Goals?
B
Or personas?
B
Personas = 49.1% more downloads
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This slide courtesy of Craig Sullivan, Customer Experience Manager, Belron. All rights reserved. hosted by
©Johnathan Dane www.klientboost.com
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www.linkedin.com/in/catherinetoole
@catherinetoole
www.stickycontent.com