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The Leading Mobile Video
Engagement Platform For:
Brands, Publishers &
Programmatic Networks
MOBILE
NATIVE
VIDEO
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Network F
Network A
Network B
Network CNetwork D
Network E
WHAT’S KRAKEN? – MACHINE LEARNING VIDEO OPTIMIZING
Machine
Learning
Video
Adjust
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HOW DOES KRAKEN WORK?
• A patent pending video amplification processing and machine learning platform
− real time feedback mechanism
− designed for programmatic networks
• End results is dramatically improved video interaction rates
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PROOF POINTS – ANCHORFREE
“In a highly competitive Ad Tech space, where
videos drive the lion share of revenues,
InfiniGraph's technology, Kraken is the first real
breakthrough we have seen in many years.
I can see Kraken being implemented by digital
broadcast networks, publishers, ad networks
and video player platforms in the very near
future. Early adopters will turbo charge their
video ad revenues on desktop and mobile. ”
Baglan Nurhan Rhymes , SVP of Revenue
AnchorFree
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PROOF POINT ANCHORFREE “KRAKEN ON FIFTY SHADES OF GREY”
From 0.77%
Play Rate
To 2.8%
Play Rate
Before After
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PROOF POINT ANCHORFREE BIRDMAN ON “KRAKEN”
Learning
Starts
Video
Launch
Learning
Reproducibility
Reset
ImageShift™
Learning
StabilizationC
lic
k t
o p
lay
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PROOF POINTS – INTERSTELLAR - PARAMOUNT
14X Greater Engagement
“We’re seeing the highest
engagement levels for our
customers using InfiniGraph’s
native video content”
Jim Calhoun, COO SocialMoms
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NATIVE PERFORMANCE - PLANES
Yesterday
49K impressions
98 clicks.
0.20% CTRReal-time
Native Video Control