Print Guide • Digital Guide • LouisianaTravel.com • eNewsletters
Louisiana Tourism Marketing Program
2019_LOU-Mini-Media-Kit.indd 1 1/14/19 3:01 PM
LOUISIANA VISITORS GUIDEThis is the official fulfillment piece for all inquiries to the Louisiana Office of Tourism and Louisiana Travel Association. Guides are distributed to visitors planning trips, through travel trade shows and to visitors while they are in-state looking for things to see and do. Your message in the guide reaches an incredibly qualified audience that you could not access anywhere else. It is also available in a digital format on LouisianaTravel.com.
Reach: 750,000 active Louisiana travel planners via print and digital guides
COUPONSCoupons motivate visitors to choose your business – especially when they are faced with multiple options. Having the ability to use a logo creates a tangible reminder of your business – and once returned, coupons are a great way to extend your relationship with a visitor. When they redeem them, you can ask them for a name and email address (or mailing address) and use this information to expand your marketing base to have them follow you on social media, learn about future events and activities and encourage their return. Coupons are also an easy way to track your advertising using coupon codes.
Coupons will appear in a special section in the printed Louisiana Official Visitors Guide for an entire year. They will also be available in the online digital guide at no additional cost.
ENEWSLETTERSEvery month, you can reach an engaged and focused travel planning audience that has asked to receive information about Louisiana. eNewsletters inspire them by sharing stories and showcasing what there is to see and do throughout Louisiana.
There is also a quarterly culinary newsletter which allows you to be part of Louisiana’s culinary best of the best.
Reach: 4.9 million impressions
“The Castle” at Chemin-A-Haut State Park, Bastrop
Official Visitors GuideOfficial Visitors Guide
ENEWSLETTERSEvery month, you can reach an engaged and focused travel planning audience that has asked to receive information about Louisiana. eNewsletters inspire them by sharing stories and showcasing what there is to see and do throughout Louisiana.
There is also a quarterly culinary newsletter which allows you to be part of Louisiana’s culinary best of the best.
Reach:
EXAMPLE OF TITLE HERE.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam posuere lacinia ex, sit amet
lobortis nisl tempus consequat. Donec nec leo dictum, vulputate enim ut, iaculis magna.
Suspendisse imperdiet sit amet lobortis nisl tempus eleifend justo, vel nunc feugiat id.
LouisianaTravel.com
EXAMPLE OF TITLE HERE.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Aliquam posuere lacinia exsit
amet lobortis nisl tempus consequat. Donec nec
leo consectetur dictum, vulputate enim.
READ MORE
THINGS TO DO FESTIVALS & EVENTS CULINARY TRAILS
VIEW
FREE LOUISIANA INSPIRATION GUIDE
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Aliquam posuere consequat.
Louisiana Official V
isitors Guide
“The Castle”
at Chemin-A-Haut
State Park, Bastrop
Official Visitors GuideOfficial Visitors Guide
“The Castle”
at Chemin-A-Haut
Lorem ipsum dolor sit amet magnad elit tempus consequat et livem.
Louisiana News — January 2019
NET
AD R
ATES 2-Page Spread $18,095
Full Page $9,595
1/2 Page $6,295
1/4 Page $3,195
Map Spread $20,995
Map Single Panel $11,695
Coupon $750
Photo Listing $550
Basic Listing $200
Combo Photo Listing (print & online featured business listing)
$975
NET RATE $750
NET RATE $1,115 per issue
Digital coupons are accepted. Must present coupon upon entry.Offer expires 12/31/19.
15% off of a single tour. 3535 Hwy. 18, Vacherie
225-265-4078stjosephplantation.com
GREAT RIVER ROAD
Offer is good for up to two adults only. This printed coupon must be presented at check-in for discount. Not valid with any other coupon, discount or pre-paid deposit. Offer expires 12/31/19.
$5 off tour of manor, gardens & slave quarters. 2247 Hwy. 18, Vacherie
225-265-7690lauraplantation.com
CovingtonGREAT RIVER ROAD
Offer good for up to four people. Not valid with any other offers. Digital coupons not accepted, must provide this printed coupon at check-in for discount. Offer expires 12/31/19.
$2 off Museum Campus Pass/ $1 off seniors Museum Campus Pass.
945 Magazine St., New Orleans 504-528-1944
nationalww2museum.org
GREATER NEW ORLEANS
Digital and printed-at-home coupons accepted. Offer expires 12/31/19.
$2 off Mansion and Garden Tour ticket. 40136 Hwy. 942, Darrow
225-473-9380houmashouse.com
CovingtonGREAT RIVER ROAD
Offer expires 12/31/19.
$5 off Historical Daytime Cruise or $10 off Dinner Jazz Cruise
Code: LOU19 Poydras Street Dock, behind Hilton Riverside Hotel, New Orleans
504-529-4567, 800-445-4109, creolequeen.com
CovingtonGREATER NEW ORLEANS
Offer expires 12/31/19.
$10 off Swamp Tour Adult ticket (25 minutes from downtown New Orleans)
Not valid on airboat tour. Coupon Code: LOU19 6601 Leo Kerner Lafitte Pkwy., Marrero
504-689-4186, 800-445-4109 jeanlafitteswamptour.com
CovingtonGREATER NEW ORLEANS
Louisiana Dragon Boat Races, Alexandria
Cannot be combined with any other offers. Digital coupons are not valid, must provide printed coupon at check-in. Coupons printed at home are valid. Offer expires 12/31/19.
$2 off adults, $1 off seniors and children 1380 Port of New Orleans Place, New Orleans
504-361-7821 mardigrasworld.com
CovingtonGREATER NEW ORLEANS
LouisianaTravel.com
Louisiana Coupons 147
145-148_LOU119_Coupons_5.indd 14712/5/18 3:05 PM
2019_LOU-Mini-Media-Kit.indd 2 1/14/19 3:01 PM
DIGITAL VISITORS GUIDEThis platform displays enhanced article content in an easy to consume, scrollable format. Responsive desktop and mobile design will help increase audience engagement. Digital advertising options:
NET
RATE
S
PELICAN STATE PACKAGE
Native Content, Interstitials & Banners $1,750
CATAHOULA PACKAGE
Banners $740
LOUISIANATRAVEL.COM DIGITAL CONTENT We’ll write SEO friendly copy that will appear on your listing page on LouisianaTravel.com for one year.
Visitors will be directed to you through two formatted banners that will run throughout the site. You’ll also get a message on the Trip Ideas page in rotation with other partners as space is available.
Since your content is optimized, visitors would find it organically as well. Quarterly reports are included.
LOUISIANATRAVEL.COMLouisiana spends more than $11 million promoting tourism each year and driving potential visitors to LouisianaTravel.com. Online display ads and 3-frame formatted ads let you create a message targeted to site content, season or geography – and ad production is free.
Reach: 3.69 million visits via desktop, mobile & tablet
The rates above are calculated based on impressions and timing to achieve best results.
IMPRESSION TOTAL 300 X 250 300 X 175 NET RATE TIMING POTENTIAL REWARDS IMPRESSIONS
25,000 10,000 15,000 $525 1 month 25,000
75,000 30,000 45,000 $1,425 3 months 75,000
150,000 60,000 90,000 $2,550 6 months 150,000
300,000 120,000 180,000 $4,500 1 year 300,000
LOUISIANATRAVEL.COM DIGITAL CONTENT We’ll write SEO friendly copy that will appear on your listing page on LouisianaTravel.com for one year.
Visitors will be directed to you through two formatted banners that will run throughout the site. You’ll also get a message on the Trip Ideas page in rotation with other partners as space is available.
Since your content is optimized, visitors would find it organically as well. Quarterly reports are included.
NET RATE $3,595/year
NEW!
Reach: 16,140 visitors a year
2019_LOU-Mini-Media-Kit.indd 3 1/14/19 3:01 PM
REACH MORE LOUISIANA VACATION PLANNERS!
Google is the most popular search engine on the web. Make sure the information on your business is accurate and current. Here are some suggestions for
increasing your visibility in Google search results:
Fran McManus - Travel Marketing Consultant504-458-3658 • [email protected]
We’re here to help with your tourism marketing needs. Contact us any time:
LOUISIANA AMBASSADOR PROGRAMEncourage your fans to photograph your attraction or business, and spread the #OnlyLouisiana love to their followers on social media. The Louisiana Ambassador Program is a state-run initiative designed to encourage travel throughout the state, with cool contests and fun prizes for those who join the Bayou Krewe. Increase visibility of your business by having your fans and customers use the hashtag #OnlyLouisiana on social media, and learn more about the program at LouisianaTravel.com/Ambassador.
> Using multiple state products assures your message is being seen by visitors planning a trip to Louisiana.
> The more visitors see a consistent message, the higher the likelihood they will select you!
> Consider co-ops if you really want to stretch your dollars.
> The key to being effective and optimizing spending is to choose the mix of media that will deliver the best results.
> Understand the metrics. Your advertising is an investment and you want to make sure you’re getting a good return.
> Claim and verify your Google Business Listing.This link will give you the information you need: www.google.com/business
> Upload Motivating Images. Take advantage of the new video uploading feature, and chose images that make a visitor want to click.
> Use Google My Business Listing Posts. Start by posting events, promotions, deals – or just new information that your customers may need to know.
> Monitor Questions & Provide Answers.Respond to questions and review/accept/reject suggested edits from users. Check out this blog for some tips: https://budurl.me/BlogGoogleQA
> Review/Report/Refocus/Repeat.Check out the reporting options from Google Insights on a regular basis to help you see what changes you need to make. Then, take it from the top.
Are you getting your share of the 47 million+ visitors that come to Louisiana each year? If not, this is a perfect reason to take advantage of the programs the state
offers to promote your business.
Make sure visitors are not only searching for, but finding your business.
2019_LOU-Mini-Media-Kit.indd 4 1/14/19 3:01 PM