LOOK ING FOR ROI & HAPPINESS
B U I L D I N G A S U S T A I N A B L E I N T E R N E T M A R K E T I N G S T R A T E G Y
THIS PRESENTATION HAS BEEN DESIGNED FOR BRILLIANT LABβS TECH GURU PROGRAM, SPONSORED BY KUWAITβS MINISTRY OF YOUTH
P R E S E N T E D B Y : M O H A M M E D A L M O D H A Y A N
ABOUT TMD
PAR
TN
ER
SC
LIE
NTS
CALCULATING ROI
π ππ‘π’ππ ππ πΌππ£ππ π‘ππππ‘ (π ππΌ) =π ππ£πππ’ππ ππππ πΌππ£ππ π‘ππππ‘
πΌππ£ππ π‘ππππ‘β 1
π ππ‘π’ππ ππ ππππππ‘πππ πΌππ£ππ π‘ππππ‘ (π ππΌ) =π ππ£πππ’ππ ππππππππππ‘πππ
πΆππ π‘ ππ ππππππ‘πππβ 1
RULEThe Higher Your ROI, the Happier You Should Be
RULEIf your ROI without marketing is GREATER than your ROI with
marketing, then YOUR MARKETING SUCKS!
FACTYou can take control over ROI!
From the above, we drive the following
Generally,
Revenues without Advertising/Marketing = KWD ___________ (enter your businessβs estimate or KWD 2,500)
Revenues when Advertising/Marketing = KWD ___________ (enter your businessβs estimate or KWD 4,000)
Costs of Goods/Service Sold (excl. Costs of Advertising/Marketing) = KWD ___________ (same or KWD 1,000)
Costs of Advertising/Marketing (Media & Production) = KWD ___________ (same or KWD 1,000)
π ππΌ π€ππ‘β ππππππ‘πππ = ______________%
π ππΌ (π€ππ‘βππ’π‘ ππππππ‘πππ) =π ππ£πππ’ππ π€ππ‘βππ’π‘ π΄ππ£πππ‘ππ πππ/ππππππ‘πππ
πΆππ π‘π ππ πΊππππ ππππβ 1
π ππΌ (π€ππ‘βππ’π‘ ππππππ‘πππ) = β 1
π ππΌ π€ππ‘βππ’π‘ ππππππ‘πππ = _______________%
π ππΌ (π€ππ‘β ππππππ‘πππ) =π ππ£πππ’ππ π€βππ π΄ππ£πππ‘ππ πππ
πΆππ π‘π ππ πΊππππ ππππ + πΆππ π‘π ππ π΄ππ£πππ‘ππ πππβ 1
π ππΌ (π€ππ‘β ππππππ‘πππ) = β 1
EXERCISE A / LETβS CALCULATE ROI
A HAPPY STORY
βWe Have What You Need, and it costs $5β
Said the Ad
I NEEDβ¦
OK, TAKE WHAT YOU
NEED
TAKE MY $5
Awarenessof Need
Research
Decision
Guys!I got what I need
for $5 Only!
Loyalty andRecommendation
THE HAPPY STORIES FUNNEL
Recommend & Repurchase
DecisionResearchIdentify Needs
MAXIMIZING ROI & HAPPY STORIES ON THE INTERNET
ShareHard Conversion
Soft Conversions
WebsiteVisitors
Search
Direct Traffic
Advertising
Social Media
Referral
πͺπππππππππ π½ππππ =πΉπππππππ ππππ πͺππππππππππ
πͺππππππππππ
πΉππππππππ πππππ π½ππππ= πͺπππ ππ πͺππππ πΏ
πΊπππππ πΏπͺπ»πΉ πΏ
πͺπππππππππ πΉπππ
πͺπππ πππ πͺπππππππππ =πͺπππ ππ πͺπππππ
πͺπππππππππ
πͺπππ πππ πͺππππ (πͺπ·πͺ) =πͺπππ ππ πͺπππππ
πͺπππππ
Aware of Need
πͺπππππππππ πΉπππ =πͺππππππππππ
πΎππππππ π½πππππ
πͺππππ π»ππππππ πΉπππ (πͺπ»πΉ) =πͺπππππ
π°ππππππππππ
EXERCISE B / SPOT THE CONVERSION OPPORTUNITIES 1
1. Draw circles around soft conversion opportunities2. Draw a circle around 1 or 2 hard conversion opportunities
EXERCISE B / SPOT THE CONVERSION OPPORTUNITIES 2
1. Draw circles around soft conversion opportunities2. Draw a circle around 1 or 2 hard conversion opportunities
EXERCISE B / SPOT THE CONVERSION OPPORTUNITIES 3
1. Draw circles around soft conversion opportunities2. Draw a circle around 1 or 2 hard conversion opportunities
EXERCISE C / LETβS OPTIMIZE ROI
KWD 1,500 KWD 2,000 KWD 0
KWD 200 KWD 400 KWD 100
100 500 20
KWD 1,750 KWD 4,500 KWD 150
KWD ______ KWD ______ KWD ______
______ % ______ % ______ %
Costs of Paid Impressions
Conversions
Revenues
Revenue per Conversion
ROI
Facebook Google Twitter
Costs of Content
Cost per Conversion KWD ______ KWD ______ KWD ______
1. Calculate Cost per conversion2. Calculate Revenue per conversion3. Calculate ROI (note: ROI= Cost / Revenue -1 * 100%)4. Draw a circle around ROI Optimization opportunity
EXERCISE C / LETβS OPTIMIZE ROI (POST OPTIMIZATION)
Costs of Paid Impressions
Conversions
Revenues
Revenue per Conversion
ROI
KWD 0 KWD 3,500 KWD 0
Facebook Google Twitter
Costs of Content KWD 200 KWD 400 KWD 100
20 875 20
KWD 175 KWD 7,875 KWD 150
KWD 17.50 KWD 9.00 KWD 7.50
75 % 102 % 50 %
Cost per Conversion KWD 10.00 KWD 4.80 KWD 5.00
TOTAL ROI = 95% (USED TO BE 52%)
REMEMBER!
TRACKING ROI? PROFITABILTY? RISK
NO NEGATIVE HIGH
NO POSITIVE HIGH
NO VERY POSITIVE HIGH
YES NEGATIVE MEDIUM
YES POSITIVE LOW
YES VERY POSITIVE VERY LOW
RULE: Always keep an eye over ROI
RULE: Your marketing sucks when ROI without marketing is greater than your ROI with marketing
RULE: Take control over ROI!
ASK ME YOUR QUESTIONS ON LINKEDIN & GOOGLE
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