Franklin Regional School District
LOGO & BRAND IDENTITY GUIDELINES
Revised June 2017
Franklin Regional School District
Logo Specifics1
Franklin Regional School District Logo & Branding Identity Guidelines
Logo Clear Space
Grey area indicates logo “safe zone.” Other graphics and visual el-ements can be placed up to the adjoining red
area boundary.
Logo Construction
The F and R are staggered with the R top
left corner aligned with the middle bar of the F.
The F and R are NOT attached or joined
together. An 1/8 inch of space exists between the
two letters.
The letter fill color is Vegas Gold or PMS 4545. Each letter is
outlined in PMS 655. Background is white or
transparent.
Franklin Regional School District
Typeface Details2
This is the secondary font used for the logo typeface. It was digitally enhanced by the logo
designer to create a look that is unique to Franklin Regional.
When to Use:
It can also be used for text in brochures and general correspondence.
Typeface Family
The only two font styles used for the FR logo are Gotham Book and Gotham Medium. Gotham Bold is
not part of the logo, but can be used
in other forms to enhance District typeface in brochures, letters, website,
etc.The Gotham family of fonts has
40 types of San Serif/Gothic fonts available in medium, light, narrow,
bold, and book.This font is widely used for corporate
logos and signage around the world. It was developed in 2000 for digital use.
Franklin Regional School District Logo & Branding Identity Guidelines
This is the primary font used for the logo typeface. It was digitally enhanced by the logo designer to create a look that is unique to Franklin Regional.
When to Use:
It can also be used when a strong emphasis needs placed on brochures and general correspondence.
This font was NOT used for the logo typeface.
When to Use:
It can also be used when the designer wishes to keep with the logo typeface theme and wishes
to place a strong emphasis on wording in advertisements, publications, and the website.
Franklin Regional School District
Color Specifications3
Franklin Regional School District Logo & Branding Identity Guidelines
Color Values
Screen: R229 G219 B186 Website: HEX/HTML D5CB9F
Process: C5 M6 Y30 K4
Color Values
Screen: R12 G28 B71Website: HEX/HTML 002252
Process: C5100 M80 Y12 K463
PMS: 4545
PMS: 655
Franklin Regional School District
Logo StyLeS (Lock UpS)4
Franklin Regional School District Logo & Branding Identity Guidelines
Primary Full Tone Color
This is the primary logo for use. This is the main, go-to
logo with sizes ranging from 100% to 25%.
Primary Full Tone Color
This is the flat color version that can be used when the design requires a cleaner
aesthetic.
Full Tone Grey scale
This is the flat color version can be used for higher qualit, b/w print reproduction where
a finer half-tone screen is used or needed.
Social Media
This is the social media version of the logo with no
background.
Franklin Regional School District
Logo Best Practices6
Franklin Regional School District Logo & Branding Identity Guidelines
Written Consent for Use
The logo may not be used or duplicated in any way by those not working for the District unless given written
consent from the Office of the Superintendent.
If your organization wishes to use the logo in a publication, for an item for sale, or other use, please contact the
Communications Department for the District.
Do Not Alter the Logo
Do not dhange or alter the FR logo in any way. This is the official branding
of the District and is the official logo that has been accepted and
approved.
Acceptable Unacceptable
Do Not Colorize the Logo
The logo is presented in the official FR colors. Do not add to or use any
other colors in the logo.
Acceptable Unacceptable
Logo Screening
The logo may be screened at 50% or 25% as long as it does not alter the
original design of the logo.
Acceptable Unacceptable
Do Not Resize the Logo
The logo has been designed using proper design ratios. Do not alter the
logo’s size or shape .
Acceptable Unacceptable
Franklin Regional School District
Business Cards & Letterhead
7
Business Cards
This is the officially accepted business card for all District employees
who need such a tool. This is the acceptable layout. The font is Gotham
Book and Gotham Medium and the PMS Colors of 4545 and 655 are required. Bondi Printing holds the
template for the card. Contact your manager for permission, if you need
to order business cards.
Franklin Regional School District Logo & Branding Identity Guidelines
Letterhead
This is the officially Letterhead for the entire District. What is shown is the required design and layout
of the letterhead. No other designs should be used. Letterhead is NOT
personalized for individual employees or departments. The font is Gotham
Book and Gotham Medium and the PMS Colors of 4545 and 655
are required. Bondi Printing holds the template for the letterhead. An electronic version of the letterhead
is on the “P” drive for employee download and use.
Franklin Regional School District
Panther/FRAthletic Logos
8
Primary Full Tone Color
This is a Panther Mascot/FR logo for use. This is the main, go-to logo with sizes ranging
from 100% to 25%.
Primary Full Tone Color
This is the flat color version that can be used when the design requires a cleaner
aesthetic.
Full Tone Grey scale
This is the flat color version can be used for higher qualit, b/w print reproduction where
a finer half-tone screen is used or needed.
Social Media
This is the social media version of the logo with no
background.
Primary Full Tone Color
This is a Panther Slash Paw/FR logo for use. This is the main, go-to logo with sizes
ranging from 100% to 25%.
Primary Full Tone Color
This is the flat color version that can be used when the design requires a cleaner
aesthetic.
Full Tone Grey scale
This is the flat color version can be used for higher qualit, b/w print reproduction where
a finer half-tone screen is used or needed.
Social Media
This is the social media version of the logo with no
background.
Primary Full Tone Color
This is a Whole Panther/FR logo for use. This is the main, go-to logo with sizes ranging
from 100% to 25%.
Primary Full Tone Color
This is the flat color version that can be used when the design requires a cleaner
aesthetic.
Full Tone Grey scale
This is the flat color version can be used for higher qualit, b/w print reproduction where
a finer half-tone screen is used or needed.
Social Media
This is the social media version of the logo with no
background.
Primary Full Tone Color
This is a Pantherhead logo for use. This is the main,
go-to logo with sizes ranging from 100% to 25%.
Primary Full Tone Color
This is the flat color version that can be used when the design requires a cleaner
aesthetic.
Full Tone Grey scale
This is the flat color version can be used for higher qualit, b/w print reproduction where
a finer half-tone screen is used or needed.
Social Media
This is the social media version of the logo with no
background.
Primary Full Tone Color
This is a Paw logo for use. This is the main, go-to logo
with sizes ranging from 100% to 25%.
Primary Full Tone Color
This is the flat color version that can be used when the design requires a cleaner
aesthetic.
Full Tone Grey scale
This is the flat color version can be used for higher qualit, b/w print reproduction where
a finer half-tone screen is used or needed.
Social Media
This is the social media version of the logo with no
background.
Primary Full Tone Color
This is a Whole Panther logo for use. This is the main,
go-to logo with sizes ranging from 100% to 25%.
Primary Full Tone Color
This is the flat color version that can be used when the design requires a cleaner
aesthetic.
Full Tone Grey scale
This is the flat color version can be used for higher qualit, b/w print reproduction where
a finer half-tone screen is used or needed.
Social Media
This is the social media version of the logo with no
background.