Get LinkedIn, Get Business:Techniques for the Advanced User
Presented by David AckertPresident, The Ackert AdvisoryFounder, Practice [email protected]@DavidAckert
101: • Create a profile
• Upload your picture
• Build your network Over 78% of business decision makers who search for a lawyer online use LinkedIn.
- ABA
3 things you’ll learn in the next 10 minutes:
• How to Gain Competitive Advantage
• How to Connect with Prospective Clients
• How to Deepen Loyalty with Key Clients
Active vs. Dormant
General Counsel, Technology
Active vs. Dormant
Active vs. Dormant
Pick up the phone and ask your 1st tier for an intro to the 2nd tier target.
Tip: Don’t connect with anyone for whom you aren’t willing to ask (or grant) an introduction.
Note: This is a numbers game with no downside.
The conundrum
Lawyers who seek out prospect introductions through LinkedIn become part of the active minority of business developers. Motivate your lawyers’ participation by appealing to their sense of competition.
Note: This is a numbers game with no downside.
Give vs. Get
If you want to establish meaningful client loyalty, be the person who helped them get their job.
3 things you learned in 10 minutes:
• How to Gain Competitive AdvantageBe part of the minority who uses LI for
BD• How to Connect with Prospective Clients
Request intros to 2nd tier targets• How to Deepen Loyalty with Key Clients
Use your network to help them get a job
www.linkedin.com/in/DavidAckert