Download pdf - Living in a Social Media World

LivinginaSocialMediaWorld

April3rd 2017

OLLISocial TechnologyDay

Twitter:@werkunz

WernerKunzDirectoroftheDigitalMediaLabUniversityofMassachusetts– Boston

6thSocialMediaDayatUMassBoston

Friday,May19th,2017,9:00am– 3:00pm

McCormackHall,RyanLounge,3.Floor,UMassBoston

www.umbsocial.comWernerKunzDirectoroftheDigitalMediaLabUniversityofMassachusetts– Boston

- 3 - OLLISocialTechnologyDayWernerKunz– UMassBoston– April2017- @werkunz

MyFirstConnectiontoSocialMedia

2004inMunich…


Theworld becomes small

• Sixdegree of separation• Milgram Experiments• ThePowerof Weak Ties

Source :Milgram, S.: The snall world problem, 1969; Gladwell, M.: The Tipping Point, 2002.


Isitjustafad?


Isitjustafad?

https://www.youtube.com/watch?v=jottDMuLesU


CurrentStateoftheInternet

5

TOTALPOPULATION

INTERNETUSERS

ACTIVE SOCIALMEDIA USERS

UNIQUE MOBILE USERS

ACTIVE MOBILESOCIAL USERS

BILLION BILLION BILLION BILLION BILLION

URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

GLOBAL DIGITAL SNAPSHOTJAN2017 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS

7.476 3.773 2.789 4.917 2.549

54% 50% 37% 66% 34%


39

NORTHAMERICA

CENTRALAMERICA

SOUTHAMERICA

AFRICA

MIDDLEEAST

WESTEUROPE

EASTEUROPE

EASTASIA

OCEANIA

CENTRALASIA

SOUTHASIA

SOUTHEASTASIA

GLOBALAVERAGE:

SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.

SOCIAL MEDIA PENETRATION BY REGIONJAN2017 TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

66%

51%

59%

54%

44%

14%

38%

7%

57%

15%

47%

52%

37%



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ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN 2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS

SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

DATA CORRECT TO:27 JANUARY 2017

1,871 1,000 1,000 1,000

877 846

632 600

550 317

300 300 300 297

217 150

122 106

100 100 100 90

49

FACEBOOKFB MESSENGER

WHATSAPPYOUTUBE

QQWECHAT

QZONEINSTAGRAM

TUMBLR*TWITTER

BAIDU TIEBA*SKYPE

SNAPCHAT**SINA WEIBO

LINEPINTEREST

YYLINKEDIN

BBM*TELEGRAM

VIBER*VKONTAKTEKAKAOTALK



TimelineoftheLaunchDatesofMajorSocialMediaSites

Source: Barker et al. (2016): Social Media Marketing – A strategic approach


WhySocialmedia?

Social media has significantly changed our lives.

Twitter, Facebook, Instagram, and Pinterest have altered the way people• communicate, • access media, and• exchange information.


WhyusingSocialMedia?


Becauseitworksatyourterms&peoplereact


Becauseyoucanbringpeopleup-to-date

… about the small and big things in Life


Becauseyoucanbringpeopleup-to-date

… about the big and small things in Life


Becauseitis easytofind(old)“friends”& stayconnected

… about the big and small things in Life


Becauseitcreatesasenseofbelongingness&community

… as much and close as you want


SocialMedia– ThenextLevel

becauseyouhavesomethingtosay&share


Becauseyouhavesomethingtosay&share

Source: adapted from Mary Lou Roberts

• Youcansafelymeetlike-mindedpeopleonline.• Thearepeopleouttherethatneedyourknowledge• foreverythingisanaudiencesomewhereonline

à Whatareyouexcitedabout?

• YourCity&Neighborhood• Homeimprovement• Cars• Cooking&Baking• Travel• History• Photography• Reading• ….


Becauseyouhavesomethingtosay&share

Collaborate & Lead

Engage & Stimulate

Communicate & Content Creation

Search, Listen & Respond

à Social Media Authority

à Social Media Citizenship

à Social Media Observer

Source: adapted from Mary Lou Roberts

Itisfunto”wow”peoplethatarenotyourfamily


SocialMedia– ThenextLevel

Enjoythestreamofothers• #hashtags• FacebookGroups• PinterestBoards• FlipboardCreateyourownStreamofContent• ContributeonFacebook&Co.• TumblerBlog• Wordpress Blog• Squarespace&WIX


Somefinalnotes- You don't need a computer to go online

- Social media is meant for playing around

- Relax, but be active, and prevent fear-of-missing-out

- The live of the other always looks nicer

- There are humans beings are behind the computer


SocialMediaChannels,Usage,andMotivation


Humansbeingsarebehindthecomputer


Whatliesahead

• More live recording

• More 360 degrees

• More 24/7

• More Clutter

• More Customized Advertising

• More AI & Bots

6thSocialMediaDayatUMassBoston

Friday,May19th,2017,9:00am– 3:00pm

McCormackHall,RyanLounge,3.Floor,UMassBoston

www.umbsocial.comWernerKunzDirectoroftheDigitalMediaLabUniversityofMassachusetts– Boston


Ideasforyourcontentstrategy

• therearecool toolsouttherethatcanhelpyouwiththeexecution,buttheycannothelpyouwiththestrategy.

•• —>it’seasiersaidthandone.Butourexpertswillhelpyou

“Play is the highest form of research”

Albert Einstein

Thank You

@werkunz #umbsocial