If I ruled the worldHow would you develop a PR plan today
Platforms Channels Planning and management Content
Would it be like yesterday?
Media Messages Departments
◦ Advertising◦ Marketing◦ Corporate communications◦ CSR◦ Community
Integration
Scanning Monitoring Evaluation Understanding
◦ Platforms◦ Channels
Then plan the campaigns And .... Scanning... Monitoring...
Evaluation ...understanding Reporting – what to whom, how , when and
where
Environment
PC’s, Tablets Phones TV’s Radio Print Sides of universities Shop windows Clothes Keep an open mind
Platforms
Website still heart of media relations Email remains critical Social Media API’s Games Augmented Reality Sensors Semi -virtual environments Some are cute Is this PR?
Channels
Can we do without most of the platforms and channels
Do we have to use all the platforms and channels?
Is it essential for PR to be an online discipline?
Online Offline Internally
What is the new role for PR
How imaginative can you get What is the ROI Did your idea change the way the
organisation does business
Your case study
2000 words Your organisation or one you know well Re-build the PR programme
◦ No budget constraints◦ Must show ROI
In the style of an internal detailed and costed PR proposal
Your Challenge