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Real Estate Services Marketing Proposal
Presented by:• Lisa Chambers, Broker, GRI, CRS, ABR,
GREEN• CENTURY 21 Premier• 615-474-0377 Cell 615-773-9700 Office• 2672 N. Mt. Juliet Road• Mount Juliet, TN 37122
Prepared for:• Keely & Gary Moore
Property to be marketed:• 116 Greenwich Ct.• Old Hickory, TN 37138
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My Professional Experience•Graduated from Lipscomb University•12+ years sales experience •8+ years office manager/administrative assistant•Realtor with Century 21 Premier since October 2004•Broker as of October 2008•ABR - Accredited Buyer’s Representative•GRI - Graduate of Realtor Institute•CRS - Certified Residential Specialist•GREEN – Green Designation Residential •Member of National Association of Realtors, TN Association of Realtors-TAR, & Greater Nashville Association of Realtors
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My Personal Experience• Native of Hohenwald, Tennessee• Married since 1991 to Danny Chambers• Children Allie 15 years old & Dylan 11 years
old• Resident of Wilson County in Langford Farms• Children attend Wilson County Schools• Stay at home Mom for 8 years• Member of Old Hickory Church of Christ, Old
Hickory, TN• Hobbies: RV trips to local State Parks with
the family, tennis, & biking.
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A Global Powerhouse With The AgilityAnd Commitment Of A Local OwnerCENTURY 21 Premier• Our REALTORS® and staff work in a positive supportive environment• We keep up to date on the latest market conditions, training and
technology• We have been a leader in residential sales in Middle TN for over 20
yrs• We (our company) are ranked #2 in Mid South• We (our office in Mt. Juliet) are ranked #13 in Mid South• We have 65 fully trained, full time, agents whose only jobs are to
help people buy and sell homes• 3 branches are in Mt. Juliet, Goodlettsville & Brentwood.
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The Selling Process – What to ExpectOffers and Negotiation• Present offer• Negotiate price & terms• Confirm 1st deposit taken• Confirm buyers ability to acquire a mortgage• Keep you up to date on current market conditions • Get offer signed by both the Sellers & Buyers• Forward copies of the offer to title company• Negotiate offer through the review period
The Contract•Confirm / Schedule times of buyers inspections and notify you of inspection results•Assist in negotiating any repair issues & estimates•Inform you of appraisal results•Verify all sale contingencies have been satisfied•Confirm all pre-closing paperwork has been completed
Closing• Confirm date, time & location of closing and that deposit monies available for
closing• Ascertain your receipt of final closing costs• Schedule with buyer & other realtor the final walk-through• Resolve any walk through issues if any prior to closing• Attend closing. Bring all applicable documents / keys etc• Remove sign & lockbox
After the Contract is signed…I keep working for you.
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Go with the brand consumers know and trust
CENTURY 21 Has Almost Universal Brand Awareness
In 2009, the CENTURY 21® System attained the highest brand awareness level when compared to any other real estate organization surveyed, a trend we have maintained since 1999.
Q “Please tell me which of these real estate agencies you have ever seen or heard of?” (?” (Base: 903 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years)
*Source: 2009 Ad Tracking Study, Millward Brown.
CENTURY 21: 97%
RE/MAX: 92%
Coldwell Banker: 88%
Prudential: 69%
ERA: 45%
GMAC: 35%
Keller Williams: 33%
Weichert : 17%
Realty Executives:15%
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CENTURY 21®: A Global BrandMore than 7,700 offices and over 117,000 sales associates in 68 countries and territories, including offices in:
• Aruba • Hong Kong• Australia • Japan• Belize • Mexico• Brazil • Morocco• Canada • Portugal• Cayman Islands • Russia• China • Spain• Costa Rica • St. Kitts• Egypt • St. Maarten• France • United Arab Emirates• Greece • United Kingdom
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88Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
Celebrating Three Decades of Caring• Easter Seals is the world’s leading non-profit
provider of services for people with autism, developmental disabilities, physical and mental disabilities and other special needs.
• Easter Seals is the only national organization which serves people with all disabilities, from birth throughout the life span –partnering with health and human service organizations as well as public and private insurers to provide life-changing services and support for people with disabilities and their families.
• As a partner with Easter Seals we can collectively work with you to adapt your home for accessibility and preserve or enhance the current value.
• The CENTURY 21 System has been affiliated with Easter Seals since 1979
• The CENTURY 21 System has raised more than $100 million on behalf of Easter Seals
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Marketing Your Home• Two things sell homes – Exposure and Price• At CENTURY 21 Premier we pride ourselves on our
ability to create custom solutions to maximize both • We have a proven model to market and sell homes• Forged through experience and analysis of thousands of home
sales• Enclosed is a comprehensive summary of how we will put our
unique approach to work for you.The more people exposed to your home, the better the
chances of finding the buyer who likes it and will pay the most for it.
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• Place the CENTURY 21 Gold Post Yard sign on your property• Place a lockbox on your home•Place colorful flyers on the “for sale” sign• MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers• Open Houses – Actively promote open house showings for both real estate professionals and Buyers• Realtor Luncheons – Local Realtors are invited to lunch & see your home• Direct Mail – Just Listed cards, Open House cards and other targeted mailings• eCampaign Center One-time Emails – Online Property Flyer Emails directed to potential buyers• Local Advertising – Homes Magazine, Buy-a-home Magazine, The Chronicle, Tennessean
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Marketing Plan
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• Internet – century21.com allows internet users to get information and photos of your home
• century 21.com • Agents Personal Website• Banner ads on local websites • Post on other real estate search websites like Trulia.com, Realtor.com, Google and Yahoo that receive millions of visitors.
• Leverage the CENTURY 21 Global Referral NetworkSM to access leads from around the world.
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Marketing Plan continued
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• Other unique marketing techniques appropriate for your property– virtual tour of your home – Offer a Home Warranty program– Offer special financing options– Place property on Craigslist and other online classified websites for
maximum exposure– Showings.com/Centralized Showings for scheduling showings, receiving
feedback and announcements to all who have shown by one email– Available to show your home on short notice. Husband Danny is also a
licensed agent and available to show should I be away– Communicate daily via I-Phone
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Marketing Plan continued
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• Your home’s appeal is a deciding factor in whether a potential buyer decides to make an appointment to see your home or submit an offer.
• Individual tastes vary, but you should follow some basic rules in getting your home ready for sale:
– Curb appeal– Unobstructed walkways– Clean interior– Well-lit rooms– Uncluttered rooms and
storage spaces
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“Dress” Your House For Sale
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Why Internet Marketing is Important
We get Your Listing Online!•Listing Distribution Partners•Realtor.com•Century21.com•Tennessean.com
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Maximize Visibility!When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country!
According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month:
In Your Area & Across the Nation
CENTURY 21 listings are also displayed on all MLS enabled real estate sites.Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com
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CENTURY 21®: Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com
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Basic Listing Features• Maximum of 4 images• Default paragraph and bulleted descriptions• Brokerage name and office telephone number as contact point• Realtor.com will charge a $20 to $25 posting fee for virtual tours• Basic listings do not allow consumers to email the Agent or the Office.
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This is a Basic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site.
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We Showcase All of our Listings and Fully Market Them
Company Showcase FeaturesUp to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable:• Headlines• Paragraph• Agent Special Message• Lead Generation• Video• Virtual Tours
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Listing Detail View – Company Showcase
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Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site.
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2020
Selling Your Home with the Help of century21.com
The century21.com web site averages more than 2 million visits per month*
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• Up to 20 listing photos can be included• Detailed property descriptions
(English & Spanish)
• Floor Plans • Slide Show• Virtual Tours• Open House schedule
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Your Listing on century21.com
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Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures
Neighborhood ProfilesImportant information about this & other neighborhoods
MortgageCalculators & financing information
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century21.com Tools
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• Strategically publish creative banners that increase traffic and listing exposure on century21.com.
• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
• Online media is optimized to drive leads and responses from consumers on your property.
• Automated email communications to buyers interested in your property
• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
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Additional Online Marketing
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What the buyers are willing to pay for this type of property, in this neighborhood, at this particular time.
The marketplace, not the homeowners and not the brokers determine the value of a home.
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Market Value is:
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Factors That Influence The Listing Price Of Your Home
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Complete CMA• Recent Sales• Current Listings• Under Contract• Expired Listings
• How do you stack up against the competition?
• What will help your property sell faster?
• How much will you have after closing?
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Competitive Market Analysis Establishing the perfect price for your home!
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Commission Structure for Lisa Chambers• 6% commission (3% to Buyer Broker & 3% to
Century 21 Premier the listing Broker)• Should a buyer not be represented by a Realtor, I
will default as facilitator/transaction broker and commission reduced to 4%
• Allow me to represent you and find your next home: Commission reduced to 5% (3% to Buyer Broker & 2% to Century 21 Premier the listing Broker)
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Thank you!
Lisa ChambersCENTURY 21Premier2672 N. Mt. Juliet Rd.
Mount Juliet, TN 37122
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Put me to work for you!