Marketing Solutions
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
Marketing Solutions
LinkedIn Marketing Solutions Everything you need to achieve your marketing goals.
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
Marketing Solutions
State of social media
“People don’t appreciate how many page views on the Internet are in social networks. It is very real. It’s a very real phenomenon”
Eric Schmidt, GoogleOctober 2007
Marketing Solutions
30-40% of all pageviews on the internet
are from social networks
State of social media
Marketing Solutions
Social media at-work
Mode / mindset
Decision making versus play
Saving time versus killing time
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Fish where the fish are
Marketing Solutions
75 million potential customers today. And 3 million more every month.
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90 Million Membersby the end of 2010.
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BRAZIL IS OUR FASTEST GROWING COUNTRY
Weekly New Members
1.7M members
3rd most engaged country worldwide
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LinkedIn’s Mission:
Connect the world’s professionals to make them more productive and successful.
Marketing Solutions
Marketing Solutions
“The reason LinkedIn works so well is that most of its
members already have jobs.”
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4,400,000
Managers
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2,000,000
Directors
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1,200,000
Vice Presidents
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1,500,000
C-level Executives
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2,900,000
Owners
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22,000,000
Business influencers*
(That’s 11x the US print circulation of WSJ)
Marketing Solutions
What are professionals doing on LinkedIn?
Managing their professional identity
Building business relationships
Gaining insights and opportunities
Marketing Solutions
The LinkedIn Profile:Where professionals manage their identity and reputation.
Profession
Seniority
Industry
Company Size
Geography
Education
Recommendations
Marketing Solutions
The LinkedIn Homepage:The professional’s dashboard for managing business relationships.
Updates from connections
Suggested new relationships
Buzz about companies
Discussion updates
Recommendations
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LinkedIn Groups:Where like-minded professionals share advice and find answers.
Marketing Solutions
Over 600,000 Groups1,500 created every day
Marketing Solutions
3,000,000 members join groups every month.
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
Prominent placement
Little competition
IAB standard units
LinkedIn Display AdvertisingEasy to place. Hard to miss.
Marketing Solutions
Profession
Seniority
Industry
Company Size
Geography
Education
LinkedIn Audience TargetingThe most accurate way to target professionals on the web.
Marketing Solutions
LinkedIn PollsEngage your customers and learn what’s on their minds.
Marketing Solutions
LinkedIn Partner MessagesYour message, hand-delivered to your specific prospects.
Marketing Solutions
LinkedIn Partner MessagesA Face to the Brand
Authenticity:
1.Who recommends this person?
2.How am I connected to them?
Marketing Solutions
Delivering Results
“This campaign not only drove hundreds of direct registrations
into the BizSpark program, which was the core goal, but also
increased brand and company perception. Because of the
interconnectedness of the platform, I was able to personally reach
out to perfectly-targeted individuals who I would not have known.”
Jacob Mullins
Partner Development Manager, Microsoft
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
A community of customers
Deliver engaging content
Easy to moderate
LinkedIn GroupsBuild your own community and join the conversations.
Marketing Solutions
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
Profile-specific data about your ads
Learn which targets were engaged
Discover new audiences
LinkedIn Audience Engagement ReportsA detailed look at who saw your ads and who acted on them.
Marketing Solutions
LinkedIn Brand Perception StudyLearn what people think of your brand before you go to market.
Member receives email
Member takes the survey
Member receives incentive
Marketing Solutions
Access to millions of potential customers.
Highly targeted, deeply engaging
advertising.
Tools to build long-lasting
relationships.
Insights about your marketing effectiveness.
LinkedIn Marketing SolutionsEverything you need to achieve your marketing goals.
Marketing Solutions
Thank you.