A Linked in Primer
1. What2. Why3. How Dan Morton
Networking For Business People
(what Linkedin is NOT)
-Or-
Linkedin is geared more towards the business professional
What is LinkedIn?• LinkedIn is the world’s largest professional
network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
It’s All About The Connectionsit’s called math…..1st-degree - People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation.
2nd-degree - People who are connected to your 1st-degree connections.
3rd-degree - People who are connected to your 2nd-degree connections.
This is what I’m going on about -the math…. !this is just an estimate, but could be very true…
First Degree
Second Degree
Third Degree
0 200000 400000 600000
Connections
Connections
27
568,8003,400
Why LinkedIn? – already covered the math -• The number of members continues to increase• It’s referral-friendly (and easy to refer/get
referred)• Profiles are easily comparable and searchable*• It offers many professional learning groups • It’s Free!• It can also double as a sales lead building tool
How?• Join – go to linkedin.com & grab an account – now!• Create a Profile– Upload a picture (please, nothing cute)– Edit “Basic Information”– Use industry keywords in your headline– Write a thoughtful summary that describes how you
can help your target audience (clients, etc)
Dos and Don’ts• Do try to connect with those you know• Don’t try to connect with just anyone (spam & IDK)• Do join groups• Don’t spam groups with tons of offers, etc.• Do post useful and interesting articles (appropriate
for that group)• Don’t mention your cousin’s boozy birthday bash
Get Some Connections!You know the name of everyone at CSBP – get their
card and search for them on Linkedin. You will need their email address so Linkedin doesn’t think you’re spamming. I sincerely HOPE that all CSBP members won’t IDK the other members!!
Join Groups!Depending on how you want to use Linkedin, there’s
probably several groups for you!Remember – you can communicate with other
members of the groups you belong to even if they are not in your network!!