©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Importance of a Strong Employer BrandAbu Dhabi, Nov 13
Agenda09:30 - 09:50 Welcome and Introduction to LinkedIn
09:50 - 10:10 Maximising your presence on LinkedIn
10:10 - 10:45 Building Talent Pipeline with LinkedIn
10:45 - 11:00 Break
11:00 - 12:00 The Transformational Power of Employer Brand
12:00 - 12:20 Customer Panel
12:20 - 12:30 Q&A
12:30 Networking and Lunch
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Ali MatarHead of Talent Solutions LinkedIn
Introducing LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Am I just one brand?
Entertainment / Socializing: friends and family
Social Network: Professional Network:
Professional Affiliations
Education
Industry
Function/Title
GeographyKnowledge/Productivity: business colleagues
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn Globally is the #1 Destination for ProfessionalsWith an Engaged, Active Audience
Linke
dIn
CNN.com BBC
NY Tim
es.c
om
Guard
ian.c
o.uk
WSJ.
com
Forbe
s.co
m
Busine
ssW
eek.
..
CNBC.com
Econo
mist
.com
FT.com
184,878
87,662
65,526
50,80040,457
25,215 24,63610,250 9,861 5,233 3,667
Global Unique Audience in Millions
Source: comScore Global Key Measures Report, April 2013
3B 16.6
minutes spent on LinkedIn
monthly minutes/user
4.4B
page views
23 B
monthly page views/ user
The world’s largest professional network
1 As of Aug 1, 2013
2 As of June 27, 2013
259M+Members Worldwide
Growing at more than two members per second
1
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
MENA members
LinkedIn in MENA
+9M +1M
UAE members UAE Groups
Construction Oil & energy
IT and services
+2,5K
Our Vision
Create economic opportunity for every professional in the world
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Creating economic opportunity for every professional
Worldwide Workforce
3,300M+2
Worldwide Professionals
640M+2
LinkedIn Members
259M+ 1
As of Feb 9 ’12 | International Planning & Research
Our Mission
Connect the world’s professionals to make them more productive and
successful
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your network today……Tomorrow’s opportunities
12
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
2M+ LinkedIn Groups
UAE2545 groups
Employer Branding118 groups
Emiratisation20 groups
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Home & Company Updates
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Now featuring 250+ global Influencers
Introducing LinkedIn for Higher Education
“Compared to two years ago, the number of college students using LinkedIn
to find job opportunities has increased by 700%.”
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
30,000,000+Students & Recent Grads Worldwide
1
The Fastest Growing & Most Highly Engaged Demographic on LinkedIn
20,000+
275,000
Schools
New Student Members Per Month
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Alumni tool: Zayed University Students Network
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Munish SudanTerritory Head- UAE LinkedIn
Maximising your presence
on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 21
Everyone has a unique id
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.
Googled yourself lately?
What does your personnal brand look like?
Don’t feel bad, we all do it…
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Everyone of you is a Talent Ambassador
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your Talentpowers everything you will do.
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Know your profile
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26
Visual Attention Level
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
7 LinkedIn tips
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Tip #1No Profile Picture/ Bad Picture
28
X X X X
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Tip #2Vague/ Non-relevant Professional Headline
29
Why is your headline so important?• It is your first impression on other people when they see you on
LinkedIn.• It almost always follows the mention of your name, everywhere on
LinkedIn – this is your tagline!
X X
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Tip #3Boring Summary
30
Keep it interesting & precise – It’s your elevator pitch!
Tip #4Incomplete Description of ExperienceYour Career history tells your story
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 31
No Mention of Skills & Expertise in the relevant profile section
Why mentioning Skills & Expertise is important?
Tip #5
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Tip #6No Recommendations
32
Why Recommendations are important?• Adds to your professional image by letting viewers know what other professionals who
have worked with you think about you• Recommendations lend credibility to what you say about yourself• Recommendations that you write for others also impact your credibility – be careful &
honest when you recommend others
Tip #7Excessive/ Irrelevant Group Memberships
How are Groups important?• Allow you to learn & stay abreast through participation in industry/ domain specific
discussions with other relevant professionals• Allow you to position yourself as a subject matter expert
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Set your visibility right
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Adapt the inbound messages to your needs
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Follow companies
35
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
2M+ LinkedIn Groups
UAE2545 groups
Employer Branding118 groups
Emiratisation20 groups
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Listen in on Groups
37
Join many
Participate in a few
Run one
Groups
IT ProsCXOs Fashion
1,000,000 +
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Get LinkedIn Today…and every day
38
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Jeff Weiner
Francois Dufour
Wade Burgess
Nick Besbeas
Alison EngelMary LeeJohn Smith
Dan Green
Nicole German
Visualize your connections with inMap
Mike Gamson
Jonathan Lister
http://inmaps.linkedinlabs.com
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Stay connected on the go with the brand new LinkedIn app
40
Job you may be interested in:
Senior Advisor- IMMubadala
3 things to do for yourself
1. Complete your profile(Photo, Tagline, summary, vanity url and links)
2. Set your parameters according to your needs
(visibility, accessibility, frequency of messages)
3. Set news for you(Join 3 Groups, Follow 3 companies, Subscribe to 3 News
sources)
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Lindsay BrowningEMEA Talent Acquisition ManagerLinkedIn
Building a Strong Talent Pipeline
With LinkedIn
Today’s Session
Why Pipeline
‘How to’ Pipeline Tips and Thoughts
Live Talent Pipeline demonstration
Q&A Session
Why is Pipelining Important?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Reasons to Build Pipeline
1. Identify the Right Talent Early
2. Reduce your Time to Hire
3. Prevent Superstar Candidates from Slipping Away
4. Strengthen your Employer Brand
5. Strengthen Partnerships with the Business
6. Roles and Talent-Ideal State
How many of your partners interview when there are no open roles?
“None”Any recruiter pipelining will positively effect time to hire with minimal/ no impact in interview process through
to offer acceptance
“Half of them”Pockets of success in
significantly reducing time to hire within areas where
recruiting repeatable skillsets due to on-going
hiring needs
“They all do.”Time to hire is significantly
reduced and defined by identifying prospective hire
availability and offer acceptance
Business asks “I need to hire ASAP, what candidates do you have in pipeline?”
“We have no pipeline”
Addressable Market-not identifying and optimizing key talent pools. Recruiter
starts from scratch
“I’ve spoken to a couple of potentials already”
Met for coffee, pre-screened. Exploring conversations have
happened. Start discussions
“We have candidates who are in “Talent Tribes”
and you have previously
interviewed them.”Benchmarking previously
interviewed candidates can lead to valuable conversations
about candidate quality, capability and build credibility.
Some ‘How to’ Tips
Simply Grow, Track, and Stay Connected with all Your Talent Leads
Pipeline ReportTeamBusiness
Strategy Engage
With Business Priorities and Talent Acquisition Leverage connected
Business
Strategy Team Pipeline Engage Report
Pipeline
Naming
How many?
Talent Tribes
Skills (Java,
Mobile)
Business Units
Amount?
Keywords
(language)
Referrals
Recruiter
Job Boards
Willing to
relocate
Compensation
Availability
New Prospect
Outreach
Underway
Future
Prospect
Not a fit
Moved to ATS
Projects Tags Custom Fields Sources Status
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Let’s Review
1. Engage the Business to enable success
2. Outline a clear Strategy
3. Involve the Team while building capability
4. Define a structured Pipeline workflow
5. Further Engage the business to deliver talent
6. Identify, monitor and Report key measures to show success
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Jonathan KiddSenior Relationship ManagerLinkedIn
The Transformational
Power of Employer Brand
Mary PrattTalent Brand Consultant
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
It's about YOU
About identity
About how it makes you feel
About emotional attachment
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What would it mean?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The BIG Takeaways
Employer brand is vital to improving recruiting outcomes
Every company, regardless of industry, location, and size can harness the power of a strong employer brand
Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Power of BrandsWhat HR and talent acquisition leaders can learn from the world’s best marketers.
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We’re going to talk about…
1
2
3
4
5
6
The Power of Brands
How Marketers Think About Branding
Your Talent Brand
Every Organization
Going to Market
Measurement
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Identity
A Quality Promise
A Decision Making Short-Cut
Brand is Talent
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What does it mean to work for your organization?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Relevant– To the target audience
Consistent– Must build trust
Credible– Must deliver on its promises
Inspirational– A strong brand will connect
on an emotional level
Unique– Set apart from its competitors
Consumer Brand Attributes
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Relevant– To the target audience
Consistent– Must build trust
Credible– Must deliver on its promises
Inspirational– A strong brand will connect
on an emotional level
Unique– Set apart from its competitors
Talent Brand Attributes
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
1 Series 3 Series 5 Series 7 Series
20’s Professionals
Recent graduate
Single
No children
Social / nightlife focus
30’s Professionals
Upwardly mobile
Single or married
Likely no children
Active lifestyle
40’s Professionals
Established career
Married
Growing children
Family-centric lifestyle
50’s Professionals
Executive career
Married
Teen / grown children
Luxury lifestyle
BMW Segmentation
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Jr. Engineer Sr. Engineer Sales Executive
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Talent Segmentation
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
Education?
Experience?
Motivation?
Values?
Work Style?
Career ambition?
Other considerations?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Real Rock Starsof Your Business areeverywhere you look, if you know what you
are looking for!
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONSSources: Forbes, EBI and Universum
10% increase in EB can increase annual
profits by $2,400 per
person per year
$
Attraction!
Managing Corporate Reputation
as an awesome place
to work
Career
Top Talent comes to
you
Engaged Staff.36% more likely
to perform above average
36%
An Average of 10%
reduction In Cost per
Hire to the
Company
Helpsto
differentiate you from
your Competitors
Deliv
ery
10% Growth in Talent
Branding Management Jobs in the
last 2 years
Development
Total Talent Brand Investment increased 86% over the last 3
years
86%
83% of Global Recruiting
Leaders identify TB as a Critical
Driver toAttractingTop Talent
Some Food for Thought…..
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The ‘Team’ with the Best Players WinsJack Welch
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Power of Brands
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONSSources: Arabian Business, Merrill Lynch, Brand Finance
Visitors will more than DOUBLE
Up to 300,000 New Jobs expected
Potential windfall of $23 Billion
UAE Brand Value
Estimated to Exceed
$8 Billion!!
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
THE UNLOVED
They can Deflate you…..
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
People Power Brands
Effective Talent Branding is Critical to Winning Top TalentTop Talent have Top OpportunitiesThe Best Differentiator you have are your PeopleIt’s time to Humanize your Talent Function
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your Employees are your best asset. Happy
Employees make for happy Customers
Richard Branson
People Power Brands
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
But What is Talent Branding?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
“Talent Branding is a logical process
through which Employers strive for one
main goal: to have a strong appeal on
their future and current ideal Employees”
Source: Universum
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Paint the Right Picture
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Challenge…
Effective Talent Branding needs HR people to start thinking like
Marketers….
You are simply Marketingto a different audience…..
…….Talent
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
From This…….
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
To This…….
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Fad or the Future?
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Fad or Future?
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Benjamin Franklin
An Ounce of Preventionis Worth a Pound of Cure
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
It’s all about shifting from good.. ……to FIRST CLASS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Talent Revolution…
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Talent Revolution
From this……
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Talent Revolution
…To This
More than 1 million hits in 8 days
More than 800 LinkedIn requests
In excess of 1,000 ‘messages’ + 150 JOB OFFERS!!!!
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Employee Review Websites
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Create the Beat…
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Wondering where to start?
1. Dig Deep
2. Define
3. Build the ‘A’ Team
4. Develop Proposition5. CommsStrategy
6. Roll out
7. Measure It
8. Enhance & Improve
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Candidate Experience
referralsSocial Media
AdvertisementsWebsite
Awards
Internal CommunicationsOn-BoardingCorporate Social Responsibility
assessment centres
One Voice…..Many Channels
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Time to Think Differently….
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
A Totally Different Mindset…
• Think like your Target Audience• Dare to be Different• Create your Candidate Experience Legacy
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Consistency is key….
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Future……Some Facts!!
259 million LinkedIn Members
+9 million LinkedIn Members in MENA
2 New LinkedIn Members Every SECOND
By end of 2013, there will be more mobile devices on earth than there are people
84% cannot last one day without a mobile phone
50% of Americans sleep with their mobiles next to them
20% of people check their phones more than once every 10 minutes
Global mobile data grew 70% just in 2012
77% of Job Seekers use a mobile Job Search App
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Business Case
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The ROI Story
Source: LinkedIn Survey, 2010, 2250 Responses.
50%
Savings in cost per hire is associated with a strong employer brand
Companies with stronger employer brand have 28% lower turn-over rates than companies
with weaker employer brands
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent Leaders Know that Brand Matters
83%
Agree that employer brand has significant impact on ability to
hire great talent
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Employer Brand Investment is Rising
51% 40% 9%
Spent More
SpentSame
SpentLess
91% of companies spent more or the sameon employer brand in 2012 compared to 2011
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Showcase your talent brand on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Showcase your talent brand on LinkedIn
Jim YoungAccount Executive, xyzCoSan Francisco Bay Area | Software
Addison AugustoSr. Account ExecutivexyzCo– San Francisco, CA
Current xyzCo, Account Excecutive
Previous Acme System, Associate Account Executive
Education San Jose University
Eric RobertsonProduct Manager at xyzCo
Picture Yourself at xyzCo
107
Only 1 out of 3
How do you measure success?
Companies measure their employer brand in a quantifiable way
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your Talent Brand vs. Your Talent Competitors
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
Employer of choice Weaker employer brand
4/6
Measure. Engage. Improve. Repeat.
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Back to the BIG Takeaways
Talent brand is vital to improving recruiting outcomes
Every company, regardless of industry, location, and size can harness the power of a strong talent brand
Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Q & A