The Top 10 reasons to be on Linkedin
RICK TRUSOCTOBER 25TH, 2016
#1 – Linkedin is "the" Social Media Platform for professionals
Professionals use Linkedin to build and manage their identities and personal brands.
Professionals create & build their personal networks on Linkedin.
Source: Stonham, Mark. "Are You Clear about What the LinkedIn Value Proposition Means for You?" Linkedin. Pulse, 7 May 2014. Web. 25 Oct. 2016.
#2 Who is using the platform
Worldwide450 million users
Canada
#2 most used site in Canada behind Facebook
Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
#3 Check out LinkedIns' Demographics
Canada46% earning $100k-$250k36% parents with children48% holding a postgraduate degreeAge groups
This network is popular with middle-aged Canadians (GenX, 45-54 years of Age)
Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
#4 Why organizations use LinkedIn?
- Search Engine Reputation Management (SERM)- Increase your brand's visibility- Lead generation- Decision maker lead tracking- Targeted ads- Recruit new talent- Listing products and services
Pollitt, Chad. "7 Reasons Businesses Should Use LinkedIn for Social Media Marketing." 7 Reasons Businesses Should Use LinkedIn for Social Media Marketing. Kuno Creative, 6 May 2011. Web. 25 Oct. 2016.
#5 – There are optimal times to post
The peak times to post are:Tuesday, Wednesday and Thursday from 7:30 am to 8:30 am, And noon – 5pm to 6pTuesdays 10 am to 11 am
Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]." The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]. Hubspot, 6 Jan. 2016. Web. 25 Oct. 2016.
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#6 Why is it worth using?
For the analytics and metrics.FOR COMPANIES
Post PerformancePage ReachEngagement RateFollower DemographicsHow you compare
FOR INDIVIDUALS
Who has viewed your profileWho views your updatesNetwork growthLong-form publicationsFollower segmentation
Gonzalo, Frederic. "10 LinkedIn Metrics That Matter." Frederic Gonzalo. Frederic Gonzalo, 24 Sept. 2014. Web. 25 Oct. 2016.
#7 Analytics Tools
• Company Buffer ($99-$399 monthly) Sprout Social ($59 - $300 monthly) Shoutlet (paid)
IndividualBuffer (free - $10/month)Sprout Social ($59-$99 monthly)
#8 B2B Vs. B2C
B2B LinkedIn is focused on business
to busienss A professional network for
businesses and business professionals
Brand management for businesses
B2C There are few consumers on
LinkedIn There is no consumer advertising
#9 - Testimonials
The Coca-Cola Company is one of the companies who has benefitted from using Linkedin. One of the benefits of the platform is for referrals and testimonials to be included by verified members.
The CocaCola Company
#10 – the low costs
Business Plan
The low cost is only $59.99 / monthThe amount of time required is a couple house a week so there are costs involving timeThe benefits outweigh the costs by far
Getting started
So now that you know it's a good reason to be on the LinkedIn Platform