Class One
How to Build and Optimize Your LinkedIN
Account for New Business
Your Instructor TodayDean DeLisle
• President of Forward Progress, Inc• Co-Founder and CEO of MYeReputation.com• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Helped Thousands of
People using Internet Based Lead Generation – Trained and Coached over 9,000 people
• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
Game PlanGame PlanRoad Map to Success Road Map to Success
• Build an optimized account• Maintain optimal account settings• Manage options to add new target contacts• Attract new clients looking for your business• Leverage your network to find your target customers• Change your settings for Google and others search• Measure if your new target network is building
Please Log into LinkedIN Now…
Social Network Efforts
Why do they fail for
organizations?
Social Networks You Already Know
• Schools• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups
Why do “Traditional”Social Networks Work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
MAKE IT EASY!
Why Do “Traditional” Social Networks Work?
• Think about Recommended “IN” – Why?
MAKE IT EASY!
2 Old – 2 New
How Many Contacts and eMailsDo YOU Have?
• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?
Bob Sue Pat Mark
MAKE IT EASY!
How it Works
MAKE IT EASY!
Please Log into LinkedIN Now…
LinkedIN – Your Reach
LinkedIN- Your Reach
Decide!
Profile Tune Up
A Goal!
THE GOAL!
Generate Business!
Self Accountability
Profile Tune UpWhat are
YOUR Keywords?
Create Relevancy!
Profile Tune Up
Improve Your Google Page Rank Contact Settings
Adding Connections
Adding Connections
BATCH THEM!
Don’t Get Punished!
The NEW CRM!
Adding Connections
Adding Connections
BATCH THEM!
Don’t Get Punished!
The NEW CRM!
Adding Connections
Adding Connections
Adding Connections
Adding Connections
Be Polite – Take Time to Connect!
Adding Connections
NO!
Removing Connections!
Removing Connections!
Connections will not be notified that they have been removed from your connections list.
They will be added to your list of Imported Contacts just in case you want to re-invite them at a later date.
Only the member that breaks the connection can re-initiate that connection.
Removing Connections!
Recommendations
RecommendationsWhy get recommended?• It helps you hire and get hired • It helps connect to customers and partners • It builds your brand and reputation • It makes your network more valuable - score
Who should recommend you?• Former managers • Colleagues and co-workers • Customers and clients • Business partners
Where are recommendations found?• Your comment is listed in your profile under the
Recommendations tab. • Recommendations you receive are listed under
“Recommendations For” at the bottom of the “Experience” section.
• Used by LinkedIN Search
Let’s find someone to recommend
Make a Recommendation
Next StepsBook a meeting right now with your team!Create a plan and make a system that worksFix Your Profiles – ASAP Start Reaching Out – Build your connectionsRecommend Someone Today!Be Active!
Next Class – THIS Thursday 02/11/10 – LinkedIN Driving Business
1PM PST – 3PM CST – 4PM EST
Let’s Connect!TWITTER: http://twitter.com/deandelisleFACEBOOK: http://profile.to/deandelisle/LINKEDIN:
http://www.linkedin.com/in/deandelisle
FOLLOW THROUGH!
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