Linkbuilding:A Quick Reference to Bringing Your Off Site SEO
Campaign Up to Date
@RichardOrtiz2nd
Brought to you by: Richard Ortiz
And maybe you heard that content is king so you tried software like this…
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So why shouldn’t you use these tactics?They worked in the past you’re telling
me?
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@RichardOrtiz2ndImage source from http://www.returnondigital.com and http://www.emperor-penguin.com
Adorable aren’t they?
Why go through all the hassle of link building when you can just buy links?
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Oh yeah…
@RichardOrtiz2ndImage source from http://www.webpronews.com/paid-links-scandal-gets-marketing-firm-iacquire-de-indexed-from-google-2012-05
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Off the top of my head
• Create a blog• Guest blog posts• Check your competitor’s backlinks!• Meetups• Blog comments• Infographics• Memes• Videos• White papers• Be an expert!• Answer questions on forums• Donate to charity• Ebook• Press Releases• This is just the tip of the iceberg
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Use these tools to check your competitor’s backlinks
• http://www.opensiteexplorer.org/• http://www.majesticseo.com/• http://ahrefs.com/• http://www.linkdetective.com/
Or if you are hard on cash go with the new Bing Link Checker in Bing Webmaster Tools
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Meetups:
A great way to meet people in your industry, to learn, and oh yeah…grab a link!!
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Got a creative spark in you?Want to be the next Ron Howard?Create a video than!!!
Almost 6 million views in only a few short months and their razors are f***ing great
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Be a content provider not a content generator!!
Aesthetically pleasing
Actually serves a purpose
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Some great sites to help you with your guest blog outreach
http://myblogguest.com/http://www.bloggerlinkup.com/http://guestr.com/
But your best friend will always be:
@RichardOrtiz2nd
Everyone knows about Press Releases
Some quick data for you
Bisnar and Chase law firm• Created content just for the
purpose of creating• Getting 15-20 pickups per
press release• Only getting local papers,
nothing national
Console and Hollawell law firm• Created content with the
reader in mind• Getting 150-200 pickups• Getting picked up by Yahoo
News, Bloomberg, Houston Chronicle and other quality new sites
Which is the flower and which is the vase?
They say that link building is hard but that’s not true.
Its just not easy is all Don’t just build links, take the time to build
relationships that will last the course of a campaign.
Think outside of the box. In fact you shouldn’t be anywhere near the box.
Some last thought..
@RichardOrtiz2nd
@RichardOrtiz2nd
Thank you everyone for your time!!Richard Ortiz
Department Head of Online Marketingwww.webimax.com