1. The Limits Of The Public Cloud For Enterprise Applications
Paul Hofmann, PhDVP Research, SAP Labs, Palo Alto

2. What Does SAP Do?
Financial/Mgmt Accounting
Sales Order Management
Talent Management
Production Planning
Business Intelligence
3. SUPPLIER
CUSTOMER
DISTRIBUTIONCENTER
CFO
CRO
Sourcing
CUSTOMS/
REGULATORYAGENCY
CUSTOMS/
REGULATORY AGENCY
Customs Operations
COO
Fulfillment
Receiving
Manufacturing
EVERY 2ND DOLLAR OF WORLD TRADE RUNS ON SAP
Suppliers and
Customers
Exports
Imports
Export Compliance
GLOBAL
ENTERPRISE
4. 100,000 Companies Run SAP
5. Summary of SAP Today
SAP AG in 2010 revenues:$16.5 billion

~53,000 SAP employees

6. 100,000 companies run SAP software 7. 121,000 installations 8. Provides 26 industry solutions 9. 1 Suite12 million users in 140+ countries
Unique partner ecosystem

More than 1.3 million community members (SDN and BPX)

10. More than 3,850 industry partners