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Bringing New LightTo Local Real EstateMarketing In Lima, Ohio
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Time MagazineFebruary 16, 2009
more popular even among young people.”
“Newspapers havemore readers than ever …
Source: National Association of Realtors 2008 Profile of Home Buyers & Sellers. Inman News Research Report July 2008.
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Home-Hunter Habits
56% of all buyers are starting with the Internet.
Buyers are using an average of 8 web sites.
Buyers start searching almost 10 weeks out and some times double that depending on price range.
Neighborhood quality was the most important factor for buyers.
Buyers want to be in control of when and how to contact them.
Source: National Association of Realtors 2008 Profile of Home Buyers & Sellers.
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The Home Buyer
41% of recent home buyers were first-time buyers.
Typical first-time buyer was 30 years old. Typical repeat buyer was 47 About 25% of first-time buyers identified
their ethnicity as non-white. 20% of recent home buyers were single
females, 10% single males. Primary reason: desire to own a home.
Source: National Association of Realtors 2008 Profile of Home Buyers & Sellers.
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Home-Hunter Search Process
For one-third of home buyers, the first step in the home-buying process was looking online
87% of all buyers, and 94% of buyers 25-44 used the internet to search for homes
Typical home buyer searched for 10 weeks and viewed 10 homes
6% purchased a foreclosure, up from 1%
Source: National Association of Realtors 2008 Profile of Home Buyers & Sellers.
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Real Estate Professionals
81% of buyers purchased their home through a real estate agent or broker.
43% of buyers found their agent through a referral from a friend or family member.
Realtors® were viewed as a very useful information source by over 80% of buyers using the internet.
61% of buyers found their agents online.
Source: National Association of Realtors 2007 Profile of Home Buyers' Home Features Preferences
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Distance From Previous Home
5 Miles or Less25%
6-10 Miles17%
11-15 Miles10%
16-20 Miles7%
21-50 Miles11%
51-100 Miles5%
101-500 Miles9%
501-1000 Miles6%
1000 or More Miles10%
Source: National Association of Realtors 2007 Profile of Home Buyers' Home Features Preferences
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Location Important to Buyers
All
All
All
First Time
First Time
First Time
Repeat Buyers
Repeat Buyers
Repeat Buyers
New Home
New Home
New Home
Resales
Resales
Resales
0% 10% 20% 30% 40% 50% 60% 70% 80%
Near Schools
Close to Work
On or Near Golf Course
Source: National Association of Realtors 2007 Profile of Home Buyers' Home Features Preferences
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Proximity Important to Buyers
All
All
All
First Time
First Time
First Time
Repeat Buyers
Repeat Buyers
Repeat Buyers
New Home
New Home
New Home
Resales
Resales
Resales
54% 56% 58% 60% 62% 64% 66% 68% 70%
Near Shopping
Near Parks & Playgrounds
Near Restaurants
Source: National Association of Realtors 2007 Profile of Home Buyers' Home Features Preferences
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Features Important to Buyers
All
All
All
All
First Time
First Time
First Time
First Time
Repeat Buyers
Repeat Buyers
Repeat Buyers
Repeat Buyers
New Home
New Home
New Home
New Home
Resales
Resales
Resales
Resales
0% 10% 20% 30% 40% 50% 60% 70% 80%
Water View
Home Age*
Corner Lot
Cul-de-sac Lot
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It’s Still All About
Location Location Location
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Role of The Newspaper
Our goal is to provide our readers with a well designed, easy to use website.
The site will support using a REALTOR®. Participation is FREE to you if are a
REALTOR® using the MLS. Advertising and participation will be at an
affordable price. The Newspaper will promote the use of a
REALTOR® by directing readers to special print sections, directories and the website.
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Photography & Videos
Study looked at property in the $400-$600 range.
11.5% people perceived the value of the home to be $52,000 over the average price from good photos.
5.7% perceived the value an additional $25,000 with video.
Three times more likely to sell faster.
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Opportunities
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Easy to Use Search Results
Great buyer experience.
Google maps.
Stand out in your farm area.
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Relevant Property Details
• Big lead photos.
• Agent Branded
• “Next Steps” drive the transaction to you.
• Quality of life stats
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Agents that have this package are getting 5 times the leads as those that just have their listings on our site!
• Agent photo appear on all listings and search results.
• Appear in our agent directory with your career highlights.
• Access to full results reporting by property, phone calls, emails etc.
• Inclusion in our newspaper agent directory ads!
The Enhanced Agent Package
$35 per monthno set up fees
no contract
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Like having your Like having your “Yard Sign” “Yard Sign” throughout our throughout our site!site!
Broker logo on all your listings.
Access to all of your monthly site reports.
Your Brand Links direct to your Web site.
The Enhanced Broker Package
$175per monthInvestment
(per office)
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Banner Ad and Cover Opportunities
728 x 90 Top Banner
$150/mo. slot.
300 x 250 Large Banner
$150/mo. slot.
The 728 x 90 position evenly rotate on Landing, Search and Property Details pages of real estate.
160 x 600 Skyscraper
$150/mo. slot.
Spotlight Agent
$40 month in rotation. Featured Broker
$50 mo. in rotation
Featured Open House $10 week in rotation.
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Video Home Tours & Profiles
• Agent or Company Profile Video $100 first Mo./ $50 mo. after
• Rental Community Profile $75 first mo./ $50 mo. after
Buyers love videos!
Videos mean more showings.
Users can share your videos on Facebook, LinkedIn and more.
Runs until it sellsor 6 months
for $80
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You show up when buyers search your area.
Choose by zip code or city.
Links direct to your Enhanced Agent Package!
Be A Neighborhood Specialist
$30 per Month
Per city or zip(Must have
Agent Package)
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The Dashboard of Results!
Match names to transactions.
Viral Marketing, so interested about your offering they want an opinion.
A very high-quality click to your site.
Want to talk live with an agent!
Listings traffic you can share with your seller.
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Dale Otto Interactive Sales Manager LimaHomes.com Sales, Promotion & Marketing. (419) 993-2012