- 1. IC ALWEBTYP rfi ng su CHATTINGTXTIN GTVusicM
2. ICAL TY PD WEBK ENrfi ngWE GE CHINsu CHACAT T TING nging sha
ZZ Z TX TIN OU TGTV sD VD 3. CATCHINFREEGZ Zs TX TINGTV VD s D 4. 2
and hoursonline 5. Internet cafe 6. 19%14%12% 7. Mos t po pulardest
in at ion Ave log-in: 2x a day Ave time onlin e: 2.5 hours 8. LOTS
FRIENDS! # of friends: 569OF 9. Most common VIDEO GAMES 10. Wild Co
nfessionsWanted: SweetheartsYes Diaries 11. -----------------------
-------------------------- -- readBOOKS 12. Most readTA BLOIDS 13.
magazines 14. PO CKETBOOKS 15. purchases 16. Ave. Allowance 17.
consump tion ofowsi)ng:thee pastl4l week foth (in 18.
PURCHASEINFLUENCERS 40% 20% 19. Nesteamost appealing
Cornettoadvertisements Coca-Cola 20. FAVORITE(because of
appearance)ENDORSERSAngel LocsinAnne CurtisMarian Rivera 21.
Favoritefavorite brands brands 22. I decidewhat to buy. 23. My
parentshave a say. 24. HIGH when involvement it comes to
buyingSNACKS BEVERAGES PERSONAL CARE PRODUCTS 25. involvement rate
of teens in the ff: Breakfast productsPersonal productsLuxu ry
& entertainment items 26. SHARES& TWEETS 27. lifestylePhoto
of an icebergvalues & attitudes 28. SEGMENTS 29. Confide nt
(54%) WholesomeFearless, Receptive Teens (39%) Pragmatic S ouls
(8%) Young, 30. Social leadersdo what is right confident, strong
character, listen 31. key defining attitudesRELIGIONSHOULD BE IN
CONSERVATIVE SYNC WITH NORMS WITH MEDIA 32. Characteristicsears old
; Females13-16 y Elementary & HS graduates y both parents ; SEC
DRaised b 33. Fashion follower follow the mainstreaming 34. Key
defining attitudesINDIVIDUALIS LOW SELF OPEN TO RISKYMEFFICACY
BEHAVIORX 35. Characteristics ; College students17-19 years
oldHigher incidence from broken familiesSEC ABC1 and E homes 36.
Young Pragmatic Soulshere and now ? ??? ? 37. Key defining
attitudesBELIEFS ARE OPEN TO NON-NOT FIXED ACTIONS
DEPENDTRADITIONAL ON SITUATIONBEHAVIOR???X 38. Characteristics
13-16 years oldFrom ABC homes; Roman Catholics e raised by single
parentH igher incidenc 39. of teens parentsare divorced/separated
40. hat / anHOWTHEY MAINTAINCKw entuh CLOSECONNECTIONSWITHFAMILIES
41. WHO THEYPROBLEMTALK TOSchool /Financial FAMILYproblems 42. WHO
THEYPROBLEMTALK TO Friends /CLOSEBoyfriends /Girlfriends FRIENDS
43. RELAT IONSHIPS 44. started dating at 11-15 y/o (Ave. age: 14)
45. P RE- SEXMAR 1 in 5ITALMore males (17-19y/o) Acceptable! 46.
Usin g con domsmajority Nearly half arepurchasedopen to the use
44%by malesMales, 17-19 y/o 47. againstabortion 48. beh a vior 49.
PORNOGRAPHY54%No 38% Have experiencedexperience Males, 17-19 y/o
Females, 17-19 y/o 50. VICES 66%No 29% Have experienced
experienceFemales, 13-16 y/o Males, 17-19 y/o 51.
triedtriedALCOHOLIC BEVS CIGARETTES 52. P RE-SEXMARITAL19%
14%Acceptable! Have engaged 53. CO NRTAC EPTIVEUSAGE 55% 57% have
tried currently NOT using
