Director, Web Spiderswww.webspiders.com
Digital Nomad
Passionate Blogger
Innovator - Social Content & Design
Driven by Client Satisfaction
Clients Serviced
● Singapore Government● Large businesses - Heinz,
Fisherman’s Friend, Century Ply
Events
● Click Asia Summit● Web Summit● SXSW
A Bit About Me
For a Quick Chat
linkedin.com/in/kavitaj
@write2kavita
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Digital Marketing Lumascape
The Modern Digital Marketing Department
KPIs & OKRsResearch
PositioningA/B Testing Plans
International
Copy (selling)Content (informing)Design (emotion)
Public RelationsCommunity Relations
Analyst RelationsSocial
Ad Campaign Planning
Analytics & Lead Score Conversions & ROIOrganic Search Rank ReportsEvaluating & Enacting A/BTests
STRATEGY
COMMS
CREATIVE
DATA
Active Skills of a Modern Digital Marketer
Digital Marketing Key Challenges
“Marketing is no longer about the stuff that you make…
...but about the stories you tell”
Seth Godin Author, Entrepreneur, Marketer and Public Speaker
“Marketing is no longer about the stuff that you make…
...but about the stories you tell”
Seth Godin Author, Entrepreneur, Marketer and Public Speaker
Approach - Develop Your Digital Marketing Playbook
Partnering with the right agency or training your in-
house team regularly will give you the desired results.
Try and test a host of free and paid tools to monitor and evaluate your performance. Rinse & Repeat at intervals!
Set clear goals and define your KPIs to track your
performance and re-adjust if the need arises.
Are you emphasising on Search Marketing or Content Marketing? Address the important questions before you finalise the strategy.
Partner
KPI’s
Toolkit
Strategy
Social Media Marketing Best PracticesSocial Media
icons as Infrastructure
elements
Share and Share some more
Intuitive integration
buttons
Single Sign-ons bump up
engagement
Use Analytics intelligently
Understand the Platform(s) thoroughly
Share (user) stories
Branded Updates
Use Keywords intelligently
Social Media icons should be easy to find
Most important social element in a smart website
Intuitive is better than all-over-the-place
Simplify the user journey
Everything is tracked, so there is plenty of data to make sense of!
Look before you leap. Don’t overcommit resources before you are 90% sure of it!
Turn visitors into fans into advocates
Own everything you do (and pay for)
Research, learn & incorporate effective keywords
Icons should be omnipresent
Seamless redirection process results in more engagement
Twitter feeds and # should integrate with the messaging
Using existing social media accounts reduces sign-up attrition
Think beyond Google Analytics. Use bit.ly, Buffer, Hubspot, Hootsuite, etc.
Different networks have different terms & modus-operandi
User stories maintain online presence & create trust markers
Use branded hashtags and website links/blog
Keep the tone similar, consistent, but fresh in content
Social Media Icons are DIFFERENT from SHARE buttons
Great website content = more shares
Always choose an active network to integrate for updated content
Give more options; integrate multiple network accounts
Measure and analyse every meaningful transaction of the user
Study them, do the tutorials, ask questions.
Utilize services, such as, Pixlee and Curalate for shareable content
Authenticity drives real & organic traffic
Use relevant keywords to your business & blog topics
Social Icons should be both on the top & bottom of the website
Dress up the “Share” button
Experiment with new ways, do A/B testing here too!
Integrate OpenID, Facebook, Google, Twitter, LinkedIN and/or Foursquare etc.
Deduce insights based on data. Give yourself room to fail
All platforms/networks have weaknesses. Strategize to use them to your advantage
User generated content has better reach, higher referrals & more traffic
Never ever bombard your community
Include similar keywords in social media & website
Growth Hack: 360° Digital Infrastructure
Web Search CRM
Mobile Content Analytics
Social CMS Creativity
Want to learn more ? Social Media Webinars & Workshops