Latitude HomesLicence HolderProposition
The History of Latitude Homes
Marc & Kelly Hunter – founders of Latitude Homes
Experience from A1 Homes
The History of Latitude Homes
New Housing Ranking January 2002 – December 2002
Builder
Fletcher ResidentialG J Gardner HomesJennian HomesGolden HomesStonewood HomesUniversal Homes Horncastle Homes LtdVersatile/TotalspanDowner EDIAkita/Format
A1 Homes
Rank
12345678910
110
The History of Latitude Homes
New Housing Ranking January 2003 – December 2003
Builder
G J Gardner HomesGolden HomesJennian HomesFletcher ResidentialVersatile/TotalspanHorncastle Homes LtdStonewood HomesDavid Reid Homes LtdSignature HomesDirect/Legacy
A1 Homes
Rank
12345678910
42 (up 68)
The History of Latitude Homes
New Housing Ranking January 2004 – December 2004
Builder
G J Gardner HomesGolden HomesJennian HomesFletcher ResidentialVersatile/TotalspanHorncastle Homes LtdGeneration Dev.David Reid Homes LtdStonewood HomesSunshine Homes
A1 Homes
Rank
12345678910
30 (up 12)
The History of Latitude Homes
New Housing Ranking January 2005 – December 2005
Builder
G J Gardner HomesGolden HomesJennian HomesFletcher ResidentialVersatile/TotalspanStonewood HomesHorncastle Homes LtdSignature HomesUniversal HomesDavid Reid Homes Ltd
A1 Homes
Rank
12345678910
15 (up 15)
The History of Latitude Homes
New Housing Ranking January 2006 – December 2006
Builder
G J Gardner HomesJennian HomesGolden HomesFletcher ResidentialVersatile/TotalspanA1 HomesDavid Reid Homes LtdSignature HomesHorncastle Homes LtdSovereign Homes
Rank
123456 (up 9)78910
The History of Latitude Homes
New Housing Ranking January 2007 – September 2007
Builder
G J Gardner HomesGolden HomesJennian HomesA1 Homes Versatile/TotalspanFletcher ResidentialStonewood HomesGeneration Dev.Ryman HealthcareDavid Reid Homes Ltd
Rank
1234 (up 2)5678910
The History of Latitude Homes
New Housing Ranking Summary
Builder
G J Gardner HomesGolden HomesJennian HomesA1 HomesVersatile/TotalspanFletcher ResidentialStonewood HomesGeneration Dev.Ryman HealthcareDavid Reid Homes Ltd
A1 Homes moved up from 110th in 2002 to 4th in 2007None of the other top 10 companies have had such successFigures don’t include kitset numbers
Totals
808623466309290229204199191190
The Latitude Homes Philosophy
Compass – icon
Integrity and providing direction
Principal belief is that everybody should be able to
afford their own home
Purpose is to help people gain security through home
ownership
The Latitude Homes Values
We want to work with people whose values are compatible with what we hold to be important.
Our company’s values include: Unconditional customer satisfaction Unbeatable value for money Homes built on time We do what we say Customer education & demystification of the building process
Licence Holder vs Franchise Holder
Own your own business yet remain within the Latitude Homes community
Established network for problem sharing and brainstorming
Access to likeminded entrepreneurs for generating ideas and solutions
Take advantage of Latitude Homes systems, procedures and guidelines
Ongoing training and support from Head Office
Initial Revenue will begenerated by selling
Kitset homes - As the business grows and experience in the industry
increases, revenue can be generated by expanding into other building solutions:
Shell Only homes Transportable Homes Full Build homes
- Positive cashflow business
Tools provided to the Licence Holder include - Product An expanding range of contemporary house designs
Large selection of Kitset plans in NZ
Pre-negotiated bulk discounts on building supplies
Build time system on full build contracts
Established costing structure
Opportunity to become a ‘Registered Master Builder’
in due course
Tools provided to the Licence Holder include - Systems Tailormade Customer Relationship Management system
designed and owned by Latitude Homes Project Management system designed specifically for the
building industry Accounting system designed specifically for the building
industry Ongoing training and support from Latitude Homes Commitment to one on one support from the Latitude Homes
Licence Holder General Manager Colleague support from within the Latitude Homes network of
Licence Holders Business mentoring throughout the life cycle of your Latitude
Homes investment
Tools provided to the Licence Holder include - Marketing A strong brand with national presence Clear and consistent branding Education resources for the customer
- including First Home Builders Guide Individual Floorplan sheets House Plan brochures 24 hour, 7 day a week Sales Contact Centre
- using nationwide 0800 phone number Combination of nationwide and localized advertising
- responses are monitored and media placement adjusted where needed
Lead generation campaigns - using all forms of media
Sales generation campaigns to customer database
Tools provided to the Licence Holder include - Marketing cont.
Website- continual search Engine Optimisation- database capture
Nationwide database- existing segmented database- set up to enable segmentation for regions, Build Time indications- continually growing
Training
Individually tailored to your industry and business experience
A minimum of 1 week in Auckland meeting Latitude Homes Head Office staff, Marketing, Sales Contact Centre and technical support staff
Receive Guidelines containing training information
Induction training includes Training in Latitude Homes’ standards & procedures Branding induction Sales Process Quotations – including online training with DataBuild Customer Lifecycle Marketing programme Sales Contact Centre – including training with FrontEnd Database management Project Management – including online programme After Sales Service
Training
Licence Holder Benefits - Marketing
All marketing & advertising is handled by Head Office and includes:
nationwide and regional press advertising online advertising specific campaigns throughout the country advertising in all forms of media lead generation campaigns sales generation campaigns comprehensive website with complete listings of
plans & specifications database segmentation
The benefits of centralising all marketing and advertising include:
Combined buying power enables discounted media and opportunities for added value eg premium positioning within publications
Consistency of brand representation A synergistic approach - maximizing the effect of combining
all forms of media Working with an experienced marketing team that helped
establish and grow the Latitude Homes’ vision Allowing Licence Holders the freedom to concentrate on their
primary purpose... constructing homes and keeping their customers happy
Licence Holder Benefits - Marketing
Licence Holder Benefits - Customer Relationship Management
Tailor made programme developed by Latitude Homes
All leads and information are captured so that a relationship
with the customer can be established and grown over time
Customer leads are entered into the centralized database
Qualification occurs at the Sales Contact Centre
Requests for educational information are fulfilled by the Sales
Contact Centre
Qualified leads are directed to the local Licence Holder for
managing through the sales system
The benefits of a tailor made CRM programme include: Real time tracking of leads, prospects and sales Full accountability and monitoring of media spend and
effectiveness Round-the-clock Sales Contact Centre allows the Licence Holders
freedom away from the phone Establishment of a customer’s relationship with Latitude Homes
from the first point of contact Queries are answered quickly and effectively – by a real person
rather than a machine Qualification of leads so that the Licence Holder can concentrate
on those customers who are further along the decision making process- warm rather than cold leads
Enables the customer to enter into a multi-contact point programme to ensure a relationship is built over time
Licence Holder Benefits - Customer Relationship Management
Licence Holder Benefits - Quotation and Project Management Tailor made application with a user friendly
interface
Allows accurate quotations, tracking and
management of all projects
Full training in these applications is provided
during Induction stage
The Latitude Homes andLicence Holder Relationship
Joint responsibilities in order to ensure all parties profit and are successful
Licence Holder Responsibilities
Compliance with Latitude Homes systems, procedures and guidelines
Maintain high quality relationships with customers, suppliers, Latitude Homes staff and other Licence Holders
Active participation in all marketing and advertising initiatives
Adoption of sound business management methods
Latitude Homes Responsibilities
Provide Introductory and ongoing training for all systems, procedures and guidelines
Maintenance of preferential arrangements with suppliers
Supply quality sales leads generated by nationwide and local marketing campaigns
Provision of business mentoring strategies
Developing The Latitude Homes Licence Holder Relationship
Review Stage Questionnaire already supplied to Latitude Homes Documentation included in the Latitude Homes Licence
Proposition to be signed and returned.
Developing The Latitude Homes Licence Holder Relationship
Pre Licence Holder Stage Latitude Homes will review the signed documentation and the
subsequent information Both parties to decide if they want to continue to the next
stage Meeting to present the Latitude Homes Licence Agreement Legal advice to be sort by Licence Holder Sign Licence agreement
Developing The Latitude Homes Licence Holder Relationship
Induction Stage
Introductory training in Auckland
Meet Latitude Homes staff and preferential suppliers
Site visits
Developing The Latitude Homes Licence Holder Relationship
Operational Stage
You’re in business!
Continued support and training
The Success Cycle .
The Success CycleEstablishment Phase
The Success CycleGrowth Phase
The Success CycleSelf Sufficient Phase
The Success CycleSale of Investment Phase
Starting Point
Establishment Phase - comprehensive training & support - establishment of a viable business
The Success Cycle
Growth Phase
- establish a showhome
- business growing with leads and completed sales
- increase the number of staff
The Success Cycle
Self Sufficient Phase
- achieve work / lifestyle balance
- freedom to choose how to spend your time
The Success Cycle
Sale of Investment Phase
- choice of remaining in the business
- move onto other opportunities
The Success Cycle
The Investment
Establishment fee - $150,000 plus GST Covers: Maintaining the long term value of the Latitude
Homes brand Training and instruction of the Licence Holder Training Guidelines Protection of all trademarks, trade names, logo types
and symbols Research & development relating to products and
general operational methods used by Latitude Homes
The Investment
In addition: $3000 plus GST royalty fee per kitset,
transportable, shell only, an full build house sold paid on receiving first stage payment
2% of gross sales towards lead generation & marketing – payable monthly
0.5% of gross sales towards computer administration – payable monthly
Next Steps
Complete and return the 3 documents at the back of the Proposition folder
Latitude Homes to consider supplied information
If you wish to proceed further contact Latitude Homes to arrange a meeting to review the Latitude Homes Licence Agreement
Seek legal and financial advice
Thank You.