BIGGEST FAN MOMENTBringing the Fans closer to the BIGGEST of all STARS in
the UNIVERSE takes the Digital Route this time
BRIEF
A word coined for Indian movie enthusiasts and maniacs for whom movies are a religion and the stars
god
Once in a lifetime comes an opportunity when the fans gets the chance to be a part of their favorite
star’s career in one way or the other.
To be immortal.
YEPME is making this dream come true for 5 lucky fans who will meet
Shahrukh Khan.
And for 100s of others to be a part of the movie poster of Shahrukh’s
upcoming movie FAN
• Create buzz in the market around YepMe, SRK and FAN movie
• Drive Engagement for YEPME leveraging SRK connect of the brand
• Creating and Engaging impulsive buyers to Drive Sales
THE OBJECTIVE
Detailed plan was made to engage audience in a
campaign
Maximum Audience interaction was the
Aim through an engaging campaign
A Social campaign with
Micro-site & Powered by an Facebook App
OUR STRATEGY
Creating a Facebook powered application to know,
How big of a Fan are you!
ROLL OUT
For Next Few WeeksVarious Publisher & Blogs were
seeded about the activity, creating a sustaining impact…
Amplified on Twitter VIA more than 200
Influencers for 15 Days
And the News was seeded in Subtly through different Hotspots….
More than 20,000 FANS participated!
And Counting…..
AND THE RESULTS
Brand’s Keyword &
Hashtag trended for more
than18 Hrs
More than 87,000+ organic
conversationswere
triggered
Brand interactions
increased by 950%
than the usual!
Over 18000 Fans
participated in less than48 Hrs